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Facebook Ups Its IPO Price
The actual price won’t be set until Thursday night

You knew this was gonna happen, right?

Facebook has repriced its IPO upwards from $28-$35 a share to $34-$38 a share giving it a valuation of $92 billion-$104 billion, a neighborhood more to its liking than the original $77 billion-$96 billion. The actual price won't be set until Thursday night.

Bloomberg claimed the company's IPO roadshow was producing less institutional demand for the stock than expected because of less-than-rosy revenue forecasts last week - though the increase in the price would seem to belie that statement - and the AP and CNBC did a survey that found half the people polled thought the original asking price was too high - more among active investors.

Forty percent of active investors think Facebook wouldn't be a good investment; reactions depend on how old you are; 17% had doubts about Facebook's future as a public company; 14% - even active investors - don't care much for CEO Mark Zuckerberg.

He's only made a good impression on a third of the American public; 59% have little confidence in Facebook's privacy protections and close to 25% don't use the site specifically because of privacy concerns. Half of those who use Facebook daily wouldn't be comfortable buying things on it and 57% said they never click on the site's ads or sponsored content.

Half think it's a fad - and that includes Zuckerberg's constantly tethered peer group.

About Maureen O'Gara
Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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