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yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
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Oracle to Buy Collective Intellect
Terms were not disclosed but the seven-year-old start-up appears to have raised only $14 million since it kicked off

Oracle has signed the papers to buy Collective Intellect, a Boulder, Colorado cloud-based analytics outfit that attempts to wring meaning from consumer conversations on social media platforms like Twitter, YouTube and Facebook.

The widgetry is supposed to divine customers' intentions and interests, track trends, create better marketing campaigns, products and customer service and result in more targeted leads.

Collective Intellect claims CNBC, Viacom Media Networks, Hallmark, PepsiCo, Nestle Purina Pet Foods and General Mills as clients. Apparently it predicted that a major discount retailer wouldn't meet its sales projections over Black Friday and Cyber Monday based on consumer purchasing intent for CNBC News.

Its semantic analytics engine is said to process tens of millions of conversations a day.

Terms were not disclosed but the seven-year-old start-up appears to have raised only $14 million since it kicked off. The acquisition is supposed to close in the second half.

Oracle will add Collective Intellect to its pending acquisition of Vitrue and its existing Software-as-a-Service products in the name of building a comprehensive social relationship platform. Oracle is reportedly spending $300 million on Vitrue.

On Monday Salesforce.com agreed to Buddy Media, a social media marketing concern, for $689 million.

About Maureen O'Gara
Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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