Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Mobile Companion Apps in 2012
Adding a bit of Mobile Spice

In a previous article I mentioned the Companion App. Basically a Companion App is one that extends the reach of an existing brand, even a brand that could be a TV/Film or a non-mobile system.

I have stated my opinion before that if you are a brand, then you have got to have a app store presence with a mobile app. This is mostly due to consumer expectations or even internal pressure to keep ahead of your immediate competition. That presence in turn reflects on your company and the perceived way you do business with the mobile majority whether they be internal worker (Information Worker), external consumers or partners.

Beyond that I predict an increase of companion apps this year, apps that are more interactive than some that have gone before. For example how about an app that is in total Synchronisation with a TV show that can either feed the program with live feedback from the app user or allow the app user to see more detailed and context aware information inline with the shows running order. Another prediction is within the category of Retail Apps, that know the store you are entering through LBS (Location Based Services) and can guide you with pinpoint precision to the aisle and shelf that you require.

Of the Companion Apps already in existence, such as Airlines Apps,  that allow you to show your current and future bookings and present your boarding cards on device, I predict that we will see more integration with existing internal services, enhancing our quality of interaction, brand satisfaction and ultimately brand 'stickiness'.

You may like to check out an interesting article by Jennifer Van Grove of Venturebeat.com on "How Starbucks is turning itself into a tech company"

NOTE

I wrote the above the week before 11 June and after listening to the WWDC 2012 Keynote and taking an initial look at Passbook for iOS6, I'm thinking that my thoughts on the way Mobile Companion Apps are evolving, is spot on. Passbook will place all things such as Airline Boarding Passes etc etc in one secure place.

Please follow me on Twitter @ithain

About Ian Thain
As one of the Sybase Technical Evangelists, Ian regularly addresses technical audiences all over the world and his sessions are always very well attended. He also writes education classes, whitepapers, demos and articles for various Sybase products and publishes regularly in Journals such as SYS-CON's PBDJ and International Developer Magazine. He is also the Sybase Unwired Platform & PocketBuilder Evangelist and works closely with the team in Dublin, CA and Concord, MA on new features and demonstrations for the products. In his customer-facing Evangelist role, Ian is very involved with the design, production and testing of Enterprise class Unwired Solutions, that have been implemented using Sybase's Unwired tools for Sybase customers around the globe. In addition, Ian is a dedicated technical expert continually working with Sybase's key partners and clients to enhance the capabilities of the Unwired solutions that Sybase can offer to its customers. Ian can also be found on Twitter @ithain

Latest Cloud Developer Stories
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they mus...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively br...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is ...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distr...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to inte...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE