yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
How Application Performance Can Define Your Brand
When application issues land on the front page of the news you know it’s no longer just an IT problem

When application issues land on the front page of the news you know it’s no longer just an IT problem. Application performance and availability is a key element of your organization’s brand, especially if a substantial percentage or the entire business is done online. The interesting thing about “brand value” is that it’s difficult to quantify and measure; yet everyone knows it carries tremendous weight for the organization. While there’s a constellation of elements that make up a brand such as design, quality and other key elements such as customer support, application service quality i.e. performance should be included in that equation.

Let me explain.

When I think of a company like Google, besides being “innovative” a few other words that come to mind are, “fast” and “reliable”. Now let’s take a trip down memory lane for a moment. Remember the social networking site Friendster? For those of you who aren’t unfamiliar with the pre-Facebook era, Friendster is arguably the godfather of social networking that became wildly popular back in 2002. At first glance my initial opinion of Friendster was “very cool” and “social”, and I’m sure just about everyone else who was an avid user of it shared similar sentiments.That is of course until their users began noticing a massive slowdown in the site’s performance and being completely unavailable at times.

I vividly remember when I couldn’t even login at one point because their servers were completely overloaded. It didn’t take long before the perception of Friendster’s brand turned from “very cool” to a frustrating “too slow”. Some claim that this is one of the major reasons for MySpace to steal away a sizable chunk of their users who were abandoning the site in droves (fortunately, they’ve reinvented themselves and are quite popular now in Asia).

Back then, application performance problems may not have ended up on the front page of the news, but with viral effects of social media and the increasing number of people staying connected online due to mobile accessibility, don’t expect to be able to simply sweep these problems under the rug.

Consider the following stories the last few weeks:

Customers can be pretty fickle and unforgiving in today’s highly competitive environment. They expect your application service levels to be topnotch around the clock. One major outage or remarkable slowdown during the year might be permissible, but if this becomes more of the rule rather than the exception, don’t be surprised if your customers’ begin to associate your brand with an unfriendly, negative term.

Granted, not all of these issues are going to be 100% avoidable due to unpredictable natural disasters as proven by the recent Amazon EC2 outage. However, my point here is that application performance and availability should be given some serious TLC since it will probably be under increasing scrutiny from senior management. So before it appears on their radar, why not be vigilant about maintaining optimal application service levels before it hits the front page of the news or becomes an unfavorable trending topic on Twitter?

Read the original blog entry...

About AppDynamics Blog
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally.

DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the l...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit f...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, ...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing sm...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers