Making Your Network Speak: The Power of Analytics
Operators today need every advantage to successfully navigate complex issues
By: Tim Moynihan
Jul. 27, 2012 11:00 AM
As new smart-connected devices ship at a record pace and more and more people join the mobile world, strained networks are bound to incur the occasional dropped call or slow-loading app. However, users are growing less tolerant of service "hiccups" and are more demanding of consistent mobile performance. Mobile operators must provide a solid customer experience in order to retain customers, even though many device- and app-related issues are beyond their control.
In addition to daily service assurance and operational challenges, mobile operators are faced with other problems. For starters, the pace of technical change, coupled with an unprecedented demand for bandwidth, wreaks havoc on infrastructure planning activities. To further complicate matters, competition is no longer limited to other carriers. Over the top (OTT) apps are draining revenues. And many consumers are choosing providers based on devices or other factors that have nothing to do network quality.
Operators today need every advantage to successfully navigate these complex issues. Luckily, the intelligence they need can be gleaned from the vast amount of data floating around the network. What would the network tell operators if it had a voice?
1. How Specific Devices, Apps and Customer Behaviors Impact Customer Experience:
2. Where the Next Failure Will Occur:
3. How Quality Fluctuates:
4. Which Infrastructure Investment will have the Greatest Impact on Customer Experience:
5. How OTT Apps are Impacting Business:
Additionally, a mobile operator's best asset - their own network - is the key to many of these issues. Embedded in the traffic it carries is crucial intelligence that companies can leverage to make informed decisions across the organization. Included in these network data streams is information pertaining to:
Transforming endless streams of data into actionable information for solving complex issues can seem daunting. To get started, operators need to collect - and intelligently correlate - data on each mobile transaction from end-to-end as they traverse the complex mobile environment, regardless of network protocol or service delivery method. It also requires information from the network and application layers and properly correlated user and control plane data streams.
With network analytics, mobile operators can trend, enrich and manipulate multiple data points and KPIs to reveal the intelligence they need to meet today's difficult challenges. As this information becomes an integral part of an operators' decision-making processes, they will reveal business-changing answers to questions operators didn't even know they had.
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