From the Blogosphere
Big Data Knows You Had Leftover Chicken for Dinner Last Night
Big Data in the News
By: David Tishgart
Aug. 5, 2012 11:00 AM
In just the past 15 minutes, I ran across these two unrelated articles on my #bigdata Twitter feed.
One of my favorite things about Big Data are the ridiculous blog headlines you can craft, simply by playing off the newness and lack of understanding around what Big Data is.
Sounds scary right?
The truth is Big Data likely doesn't have the first clue that I'm blogging about it right now. In fact, Big Data probably doesn't realize I just finished a can of La Croix Lime or that I don't really care who wins the Modern Pentathlon at the London Olympics.
I'm being flip, but the point is the overwhelming majority of information captured for use in Big Data is anonymous and likely could never be traced back to an individual. It's simply for use in the aggregate. There are plenty of worthwhile -even world changing- big data projects taking place, and most of them do not know or care that I sort of secretly enjoy the music of Maroon 5.
Now, the second story on the other hand is more than just a really great headline. Check out how aggregated Twitter data can predict, with a fairly high degree of accuracy, the prevalence of a flu outbreak.
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