Three Business Decisions for Mobile Application Development
There are several critical decisions you need to make
By: Sean Reiche
Aug. 27, 2012 06:00 AM
Welcome to a series on three concepts decision makers must understand for their own mobile application development. Many companies are creating mobile applications for internal and external use. Some of these mobile apps are systems that exist in some other form, such as a traditional web application. Or, perhaps a company wants to speed up an old Microsoft Access database entry form and increase its accessibility. Some are pioneering new ways to utilize the mobile connectivity with applications that change the way we interact with our world around us.
No matter what kind of mobile application development you are considering, there are several critical decisions you need to make based on your unique product and opportunity in order to create a successful mobile app and spur adoption and entanglement.
Audience and Platform Support
Form and Interaction
Speed to Market
Now that you know the audience and platforms for developing your mobile application, you need to decide how fast you need to move. How fast you need to release your application can depend on many factors, including:
How soon you need to release your product and the budget associated with your mobile application development and rollout can dictate some important technology considerations. For example, using HTML5 might get you to platform support faster, but a native application might give you a better user experience on specific devices. A mobile application wrapper like PhoneGap might give you a nice compromise.
Over the next few posts, we'll dive into each of these topics in greater depth, but you can begin to see how important it is to give each of these factors considerable thought before jumping into the mobile application development for your iOS or Android application.
Interested in learning more about mobile application development? Click here to learn how to mobile enable your applications.
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