From the Blogosphere
The Windows 8 Opportunity
The store is open - let the games begin!
By: Jim O'Neil
Sep. 21, 2012 10:00 AM
As the march toward general availability of Windows 8 (on October 26th) continues, I’ve had the opportunity to chat and work with lots of Windows 8 developers via hackathons, mini-meetups, and in-person and e-mail conversations. Many of them are well on their way to, or already have apps, in the Windows Store – and I’ll be profiling some of them in the weeks to come.
They got there because they recognized the significance of the first-mover advantage; there’s nothing better to increase your visibility - and profitability - than being the first (and perhaps for a while, the only) application that provides a given function or caters to a specific audience. The time to secure your brand is now, and with the opening of the Windows Store last week – to developers in 120 markets – the playing field has been leveled.
This is the age of developer democratization. Anyone with a idea that sticks and some development and design experience can participate: every app in the store has to play by the same rules, has access to the same ad engines, and benefits from the same monetization scheme. Add to that the observation that there are over 650 million licenses of Windows 7 alone, and the market opportunity should become vibrantly clear!
Step 1: Stake out a Store Front
Step 2: Conceive and Construct (psss… build a game!)
Take a look at the availability versus the interest:
The moral of this story and my tip for retiring early: Build a game, charge for it, and get it in the Windows 8 store now!
Step 3: Leverage the Resources
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