From the Wires
Direxxis Positioned in 2012 Integrated Marketing Management Magic Quadrant Report
By: Business Wire
Nov. 5, 2012 03:52 PM
Direxxis, Inc. (www.direxxismarketing.com) a leading provider of integrated marketing solutions, today announced that it has been positioned by the industry analyst firm Gartner, Inc. in its 2012 “Magic Quadrant for Integrated Marketing Management” report.
According to Direxxis, organizations rely on its comprehensive Integrated Marketing Platform (IMP) and related Marketing Modules to simplify their distributed sales and marketing operations by automating the customization and targeting of marketing communications, giving marketers the power and flexibility required to deliver relevant, consistent and timely marketing communications across all channels, including digital media, email, social media, text messages, telephone, mail and traditional print and display advertising mediums.
Gartner defines Integrated Marketing Management (IMM) as the marketing strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. According to the report, “IMM emphasizes architectures and platforms for the role-based distribution of information, content and functionality. From a technology perspective, vendors in this market provide an integrated set of marketing functionality that integrates executional, operational and analytical marketing processes.”
“Achieving placement in Gartner’s Magic Quadrant this year is an honor and we believe also provides validation that Direxxis continues to secure its position as an up and coming leader in the IMM market,” said William Fayerweather, Direxxis Chief Marketing Officer. “Our Integrated Marketing Platform, on which we were evaluated, enables our rapidly expanding client base to manage the complexity associated with creating, distributing and managing marketing assets and content and maintaining brand standards. In addition, our integrated solution enables multi-channel fulfillment, performance tracking and program administration – all from a highly configurable, easy to use, cloud-based platform.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2012 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Direxxis is a leading provider of integrated marketing solutions designed to support organizations with decentralized sales and marketing needs. Organizations rely on Direxxis to simplify marketing operations by improving the effectiveness, relevance, efficiency and accountability of custom programs targeted at regional customer audiences. Direxxis delivers the power and flexibility required to deliver relevant, consistent and timely sales and marketing communications across all channels, including digital media, email, social media, text messages, telephone, mail and traditional print and display advertising mediums.
More information is available at www.direxxismarketing.com.
Gartner, "Magic Quadrant for Integrated Marketing Management" by Kimberly Collins and Adam Sarner, November 2, 2012.
All trademarks and registered trademarks used herein are the property of their respective owners.
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