yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Does Outsourcing New Product Development Harm or Hurt?

CHICAGO, Nov. 7, 2012 /PRNewswire-USNewswire/ -- Whether outsourcing New Product Development harms or hurts depends on the nature of uncertainty the outsourcing firm faces (technological versus cultural) and the mechanisms it employs to cope with uncertainty.


As companies have grown comfortable with outsourcing, they have started to outsource strategic activities that until recently had not been outsourced, such as New Product Development (NPD). Despite its increased popularity, many NPD outsourcing arrangements are not delivering the expected benefits.

The authors study the performance consequences of outsourcing NPD and develop a framework to explain why some outsourcing firms benefit while others suffer losses. Central to this framework is the observation that outsourcing firms face varying levels of technological and cultural uncertainty that can be managed through two types of governance mechanisms: taking a minority equity participation in the outsourcing provider versus selecting a provider to whom the outsourcing firm has outsourced NPD in the past (i.e. prior tie selection). The focal performance measure is shareholder value, a financial metric that is highly relevant to managers today.

When outsourcing firms are operating in a technologically uncertain environment, minority equity participation is the most effective governance mechanism. It helps firms understand the true value-creating potential of the outsourcing provider's technology and it ensures the provider's loyalty when confronted with technological change. In contrast, prior tie selection exacerbates the problems inherent to technological uncertainty, and leads to less favorable performance consequences of outsourcing NPD.

When firms face cultural uncertainty, they are advised to use prior tie selection as governance mechanism, as it enables them to manage key problems created by cultural distance: honest misunderstandings that hamper knowledge transfer and opportunistic miscommunication that is hard to detect because of information asymmetry. In contrast, minority equity participation does not solve these problems, and thus will not lead to more favorable performance consequences of outsourcing NPD.

The analysis appears in the October 2012 issue of the American Marketing Association's Journal of Marketing Research.

The authors provide managers direction in terms of how to govern NPD outsourcing arrangements (i.e. minority equity participation and/or prior tie selection) when they face technological or cultural uncertainty.

No single governance mechanism is always superior. Instead, minority equity participation and prior tie selection can be double-edged swords, with a performance-enhancing potential that increases under certain uncertainty conditions but decreases under others.  

About the AMA
About the American Marketing Association:
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Learn more at

Contact: Christopher Bartone – 312.542.9029 –

SOURCE American Marketing Association

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance acros...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference fa...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can b...
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Thi...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers