From the Wires
Record Q3 Furthers MyBuys Lead as #1 Provider of Cross-Channel Personalization
Surging Adoption of MyBuys Media and Long-Term Targeting
By: Marketwired .
Nov. 7, 2012 07:00 AM
SAN MATEO, CA -- (Marketwire) -- 11/07/12 -- MyBuys, the leading provider of cross-channel personalization for retailers, brands, and agencies, today announced that the company delivered all time record revenue in its third quarter, ending September 30, 2012. Highlights from the quarter include more than 70% year over year growth in the company's media and online advertising business and significant client uptake driven by breakthrough return on investment from the company's unique new Long-Term Targeting offering. This record quarter further extends MyBuys' lead as the #1 personalization provider, as featured in the Internet Retailer Top 1000 rankings for the past four consecutive years. Nearly twice as many leading retailers have adopted MyBuys than the second-ranked personalization provider.
"We are very pleased to report another all-time record quarter for MyBuys, which we achieved by helping our clients drive record performance for their businesses," said Robert Cell, president and CEO of MyBuys. "I am tremendously excited that A/B testing with our clients is showing that our new Long-Term Targeting solution has delivered return on advertising spend as high as 11:1. Results like these are compelling as retailers look for innovative ways to target the right consumers with higher performing and more cost effective forms of customer acquisition."
MyBuys introduced Long-Term Targeting in June, filling a significant gap in the market by making it cost effective to drive ongoing, personalized engagement with the 97% of consumers who leave the website without purchasing -- over targeting windows as long as 18 months. MyBuys taps historical behavior and applies patent-pending personalization algorithms to get the right products and offers in front of every individual, whether they have purchased in the past or not, which drives more visits and higher sales. MyBuys Long-Term Targeting delivers high ROI by reactivating dormant past purchasers, converting shoppers to buyers, adapting to seasonal purchasing patterns, and replacing expensive, ineffective new-to-file initiatives with cost-effective re-acquisition campaigns.
MyBuys' rapid revenue growth in Q3, led by the company's media and online advertising offerings, signals that retailers are embracing a coordinated approach to digital marketing that leverages personalization and intelligence across multiple channels -- which provides the best customer experience and the highest levels of return on investment.
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