From the Wires
CPA Retargeting Leader myThings to Launch Pre-targeting Solution at SES Chicago
myThings to showcase its innovative cross-funnel performance display solutions, including pretargeting at SES Chicago, ad:tech New York City and LinkShare Toronto in November
By: PR Newswire
Nov. 7, 2012 09:01 AM
SCOTTSDALE, Arizona, November 7, 2012 /PRNewswire/ --
myThings, a global leader in conversion-driven display advertising solutions, announced today that as part of its expanding operations in the US market, the company will exhibit and present at the major upcoming industry events, including: ad:Tech in New York City on November 7th-8th, the LinkShare symposium in Toronto on November 7th and SES in Chicago from November 12th-16th.
Since accelerating its US market push, myThings has been running performance-driven campaigns for 70 clients, including 15 listed in Internet Retailer's top 500 companies. Based on revenue growth, the company won Deloitte's Technology Fast 50 award last month, making it the fastest-growing technology company in Israel (where its R&D center is located).
myThings drives incremental sales at scale for online retailers by personalizing banners in real time. At the SES in Chicago, myThings will introduce pretargeting, its new data-driven, intent-based acquisition solution. myThings offers performance display solutions across the entire sales funnel, from personalized retargeting, pretargeting and tactical display campaigns.
myThings has built the best performance-driven display machine in the market by optimizing for conversions rather than clicks. It is therefore the only company that can truly support a CPA model that places the conversion at the heart of its business.
"myThings generates millions of online purchases for its customers every year. We take immense pride servicing the US market, where we are already delivering conversions at scale for some of the world's largest retailers," said Michael Swope, US Managing Director of myThings. "We look forward to presenting our new pretargeting solution at SES Chicago, at ad:tech in New York and at Linkshare in Toronto and share our experiences, knowledge and insights with well-known partners."
SES Chicago offers marketing professionals a platform to discover the entire dynamic digital landscape. At the conference, myThings will hold a session on crossing the digital divide, providing an overview of intent-driven performance display trends and industry insights to search advertisers. Furthermore, the company will participate in a round table discussion about Real-Time Bidding.
Founded in 2005, myThings is the global leader in conversion-driven personalized display advertising solutions, growing sales at scale for top online retailers. Its service propels acquisition through retargeting, pre-targeting and look-alike targeting, generating over 150% uplift compared to the retargeting industry standard.
myThings personalizes over three billion banner impressions a month and operates in 15 markets including the US, UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, Poland, Turkey, India and Japan. Among its clients are top tier online retailers such as McAfee, Adidas, SDG group (Littlewoods, Very), Zalando, Orange, Toys "R"us, Vodafone, Telecom Italia, Carphone Warehouse and Microsoft Store. For more information, visit http://www.mythings.com.
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