From the Wires
Extraprise and ReachForce Form Partnership to Provide Business Data Integration Capabilities to B2B Marketers
By: PR Newswire
Nov. 7, 2012 09:30 AM
ORLANDO, Fla., Nov. 7, 2012 /PRNewswire/ -- Eloqua Experience 2012 -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises and ReachForce, innovator in marketing data enrichment for lead generation, today announced a partnership that will bring business data integration (BDI) capabilities to B2B marketers. Through this alliance, and by being fully integrated with Eloqua, Extraprise's B2B clients will be able to utilize real-time and periodic match and append capabilities that are critical to driving a data strategy based on data augmentation and data append best practices. Under the agreement, ReachForce's SmartFormsTM™ technology will be made available to Extraprise clients, as part of their closed loop sales and marketing environment, to fuel demand generation and nurture programs.
"Our worldwide clients continue to look to Extraprise to drive multi-channel marketing campaigns at the right time, in the right places, throughout the customer lifecycle," said Joe Cordo, Chief Marketing Officer at Extraprise. "By partnering with ReachForce, we are enabling our clients to increase conversions, decrease costs and improve revenue performance."
Designed specifically for B2B marketers, SmartForms is a marketing data enrichment solution that appends data in real-time as leads are submitted. Whether for webinar registration, paid search landing pages, content marketing, email response landing pages or contact forms, SmartForms enables marketers to build simple landing pages to increase conversions, without losing rich firmographic and demographic data that ensures sophisticated segmentation and accurate lead routing.
In addition to SmartForms, Extraprise clients will be able to implement more comprehensive data strategies through the use of ReachForce's Data Cleansing & Appending and its Precision Contact Targeting Services.
"B2B marketers turn to ReachForce's powerful marketing data solutions in order to increase marketing effectiveness," said Justin England, VP Business Development & Alliances at ReachForce. "By combining greater appended data with Extraprise's right time optimization services, marketers can segment and nurture leads more effectively, increasing the quantity and speed of lead conversions."
Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.
About Extraprise Group Inc.
Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.
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