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Crunch Fitness Announces Portland, OR As Newest Franchise Location
Enrollment Center Now Open For Memberships

NEW YORK, Nov. 7, 2012 /PRNewswire/ -- Crunch, the health club chain best known for making serious fitness fun through unique programming and cutting-edge training, announces its newest franchise location in Portland's popular business hub, Division Center. Crunch Division will join Beaverton and Gresham as the third Portland area location to open a Crunch franchise, creating a trifecta of Crunch clubs in one of America's fittest cities.

(Logo: )

"Since the 2010 openings of Crunch in Beaverton and Gresham, the community has fully embraced Crunch's 'No Judgments' mantra and now looks  to Crunch as the source of the latest and greatest in fitness innovation," said franchisee, John LaRosa. "As longtime Portland residents, we are thrilled to bring a third Crunch to the area and to continue to offer an exceptional and affordable fitness experience to Portland's already health-conscious residents."

Set to open for workouts in January 2013, Crunch Division will be timed perfectly to coincide with the annual onset of hopeful resolutioners looking to reach fitness goals and establish healthy habits for the New Year.  Residents will be able to kick off their New Year's Resolutions with the club's diverse group fitness offerings that have established Crunch as a pioneer in unique programing, including, BodyWeb w/TRX® , BOSU® Bootcamp, Zumba®, POUND®, the rockout workout, and more.

Located at 12102 SE Division St., Portland, OR 97236, Crunch Division will also be the area's biggest club yet; a 22,000 square-foot facility, featuring top-of-the-line cardio equipment, the latest selectorized machines and state-of-the-art weight training equipment. The club will feature an impressive 3,000 square-ft. group fitness studio to house Crunch's unique and varied classes. Plus, Crunch will be bringing a team of expert personal trainers who utilize an incredibly effective online fitness and nutrition program, to help members reach their goals.  And if that's not enough, Crunch Division will also have four Hex stand-up tanning machines, and full-service locker rooms, complete with shower facilities and changing rooms.

"With one of the most fitness-minded populations in the nation, it's no secret that Portland residents are serious about working out and staying fit," said Ben Midgley, president, Crunch Franchise. "Bringing a third Crunch to the area proves that Crunch's fitness meets fun philosophy and unparalleled workout experience resonates with everyone from serious exercise enthusiasts to workout newcomers, alike."  

Franchise team, John LaRosa and Steve Block are industry veterans with over 30 years experience in the fitness and health club industry. An enrollment center is now open near the club space, located at 11920 SE Division St. Portland, OR 97236. Visit or call (503) 894-9790 for more information on exclusive membership opportunities, including $0 enrollment now through November 30th. For more information about Crunch franchising opportunities go to

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 200,000 members with 55 gyms worldwide, including 27 franchise locations CT, FL, TX, WA, OR, CA, NJ, VA, NY and  Australia, and is rapidly expanding across the U.S. and around the globe. Go to for more information.

About New Evolution Ventures™ (NeV) About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, health and wellness interests both domestically and internationally.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, health and wellness one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit

Angelo, Gordon & Co., L.P. is a privately held limited partnership founded in November 1988, and currently manages approximately $23 billion.  The firm's investment focus centers on core competencies of real estate, credit, and private equity.  Angelo, Gordon has over 200 employees (approximately half of whom are investment professionals) and is headquartered in New York, with associated offices in Chicago, Los Angeles, Washington D.C., London, Hong Kong, Seoul, Shanghai, Tokyo, and Sydney. For more information, visit

SOURCE Crunch Fitness

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