From the Wires
Monetate's Growth in Travel and Hospitality Sector Booms as Demand for Real-Time Personalization Increases
Monetate Will Highlight How Travel and Hospitality Brands Can Create Personalized, Customer-Centric Web Experiences for Online Buyers and Bookers at the PhoCusWright Conference, Nov. 13-15
By: Marketwired .
Nov. 8, 2012 09:50 AM
PHILADELPHIA, PA -- (Marketwire) -- 11/08/12 -- Monetate, a leading provider of cloud-based personalization technology for online marketers, has seen a spike in demand for its real-time personalization services from the travel and hospitality sector, as travel marketers seek to create better online experiences that engender customer loyalty and increase booking rates. The company added 30 new enterprise travel brands in the 3rd quarter of 2012, including Frontier Airlines and Starwood Hotels.
To underscore its commitment to the travel sector, Monetate recently added travel industry veteran Gene Quinn to its Strategic Advisory Board. A pioneer in digital media and the former chairman of PhoCusWright, Quinn was previously General Manager of the Tribune Company's team that made early-stage investments in America Online, Checkfree, Open Market, Excite, iVillage and Peapod in the mid-1990s. He also served as the first senior vice president, online and interactive at MTV Networks where he led a team that developed web platforms for global entertainment brands like MTV, VH1, Nickelodeon and TVLand.
"There is a huge opportunity for online travel marketers to harness Big Data, better understand their customers and personalize each shopping experience," said Quinn. "The objective is to become a better travel merchandiser by driving sales and revenues with the right offer, at the right price, to the traveler. Brands that are not focused on merchandising through personalization will be less efficient, incur more multi-channel costs and be at a competitive disadvantage."
Monetate's solutions, which combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations, are used by global brands across a spectrum of industries. Monetate enables brands to use Big Data to increase conversions by creating a more relevant online experience.
Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.
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