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NOOK® and Barnes & Noble Partner with Justin Bieber in Exclusive “Believe in Reading”™ Concert Tour Promotion

NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, announced today an exclusive promotion with POP/R&B Global Superstar Justin Bieber, which will kick off in Barnes & Noble stores from November 8 through December 24, 2012.

The promotion, which coincides with Justin’s “Believe” concert tour, will give customers a chance to enter a sweepstakes at their local Barnes & Noble NOOK counter for a once-in-a-lifetime opportunity to attend one of Justin’s concerts and meet Justin after the show. Other highlights of this exclusive promotion include a chance to win a NOOK® HD, the lightest and highest-resolution 7-Inch HD tablet available, as well as a donation by Barnes & Noble to the charity Pencils of Promise.

“We are thrilled to partner with Justin on this promotion,” said Sasha Norkin, vice president of Marketing NOOK Media, LLC. “This is a unique opportunity for us to work with one of America’s leading artists on a campaign that combines Justin’s love of music with a passion for reading. We welcome customers and Justin fans across the country to visit our stores over the coming months to experience his new book, Just Getting Started, both on our new NOOK tablets and in hardcover, and have the chance to meet Justin. Barnes & Noble has also pledged financial support as well as 1,000 preloaded NOOK Simple Touch devices for students in Pencils of Promise schools.”

“I’m always looking for new and exciting ways to connect with my fans, and the Believe in Reading campaign gives me a chance to meet some of my biggest fans during the Believe tour, while encouraging all my fans to visit their local Barnes & Noble store to explore all of the great reading content available on NOOK,” Justin Bieber said.

Believe in Reading Sweepstakes – Enter for a Chance to See Justin Bieber Perform Live

For the millions of fans across the country who dream of seeing Justin Bieber perform live, Barnes & Noble and NOOK is offering a once-in-a-lifetime opportunity to do just that. Customers and fans who visit the NOOK counter at their local Barnes & Noble store will be able to enter for a chance to win a grand prize of four tickets and an all-expenses paid trip to Justin’s final concert of his Believe Tour in Miami, Florida. This amazing prize also includes a chance to meet Justin at the show.

Grand prize winners will also receive the recently launched and critically acclaimed NOOK HD, the world’s most exceptional 7-inch reading and entertainment tablet, which will be pre-loaded with Justin’s latest eBook, Just Getting Started.

Following the path of Justin’s Believe Tour, customers in select cities who visit the NOOK counter at their local Barnes & Noble store can enter for a chance to win two tickets to the show in that city, along with the opportunity to meet Justin backstage. This offer is available at Barnes & Noble stores in San Antonio, TX; New Orleans, LA; Birmingham, AL; Nashville, TN; Greensboro, NC; Charlotte, NC; Atlanta, GA and Orlando, FL. Those who do not win in their local markets are automatically entered in the National Sweepstakes.

Donation to Justin Bieber’s Charity, Pencils of Promise

At the end of the Believe in Reading campaign, Barnes & Noble will make a significant donation to the charity Pencils of Promise. Barnes & Noble will also donate 1,000 NOOK Simple Touch Readers to students in Pencils of Promise schools, all preloaded with a selection of eBooks.

For more information on this special promotion and sweepstakes, and to view an exclusive Justin Bieber Believe in Reading video message, visit www.bn.com/JustinBieber. Followers of Justin Bieber on Twitter will also get more information about the promotion and sweepstakes when he tweets about #BELIEVEinReading on www.twitter.com/JustinBieber during his Believe tour. With almost 700 stores nationwide, Barnes & Noble is the best place for Justin Bieber fans to get all of his merchandise in one convenient location, including his CDs (Believe, Under the Mistletoe, My World, Never Say Never- remixes), DVDs (Never Say Never) and Books (Just Getting Started).

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 689 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 667 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associated 2012 Customer Service Champion and is one of only 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK®, NOOK Tablet, NOOK Color, NOOK Store, NOOK Book, NOOK Video, NOOK Newspaper, NOOK Reading Apps, and Read What You Love. Anywhere You Like are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (www.facebook.com/barnesandnoble) and YouTube (www.youtube.com/user/bnstudio).

About NOOK Media LLC

NOOK reading and entertainment products make it easy to read what you love, anywhere you like with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store of more than 3 million digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through free NOOK Reading Apps and NOOK Video apps, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products will also soon be available in the United Kingdom through www.nook.co.uk and leading retailers.

For more information on NOOK, follow us on www.twitter.com/nookBN or www.twitter.com/nook_UK and www.facebook.com/nook.

About Justin Bieber

Justin Bieber - one of the most googled people on the planet - has amassed over 3 billion views on YouTube, over 47 million Facebook fans and more than 29 million Twitter followers. Bieber's current album

BELIEVE (Island Def Jam) exploded to #1 in 30 countries including top markets such as the United States, United Kingdom, Canada, Australia and Brazil. The platinum album's first two singles "Boyfriend" and the #1 radio smash "As Long As You Love Me" feat. Big Sean are both multiplatinum. Bieber's current Believe World Tour sold out in 45 minutes and is the #1 grossing tour in the world according to Billboard magazine. "Beauty And A Beat," which features Nicki Minaj, recently smashed the VEVO record for the most watched music video in 24 hours delivering 10.6 million views. The video is currently at more than 70 million views since its VEVO premiere on Friday, October 12.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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