NEW YORK, Nov. 9, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently owned PR firms in the US, is pleased to announce the addition of NATURAL CHILD WORLD MAGAZINE to its diverse roster of consumer lifestyle clientele. 5W Public Relations will execute a comprehensive public relations program designed to increase awareness of the company and founder, with the goal of becoming recognized as the category leader.

NATURAL CHILD WORLD Magazine is published by Green Steps Media whose ambition is to inspire positive change in a new generation of parents that today are facing educational but also ecological and social challenges. The idea is to provide modern parents with a platform to learn, exchange and reflect over alternative choices and alternative ways to raise their children. Design-driven and with a modern outlook at parenting today, NATURAL CHILD WORLD provides unbiased and practical information that matter to parents, along with offering a window to the world of sustainability, its players, and its benefits to a discerning audience that is willing to contribute without sacrifices and sacrificing. The magazine also donates a percentage of all advertising profits to non-profit organizations that work to support the health and well being of disadvantaged children all over the world.

"We are thrilled to be working with Natural Child World," said Ronn Torossian, president and CEO of 5WPR.  "Given our extensive experience creating and implementing successful public relations programs for other health, wellness and family brands, we are confident 5WPR will deliver similar results."

ABOUT 5W PUBLIC RELATIONS:  
5W Public Relations (www.5wpr.com) is a full-service agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

ABOUT NATURAL CHILD WORLD:   
Natural Child World is a multimedia platform that addresses the needs of the modern family. It is the #1 resource for parents who want to make better choices for themselves and the people they love the most, without sacrificing the things they like the most. From design in Copenhagen to fashion in New York, to lifestyle and well-being around the globe, Natural Child World offers a global look at parenting in the modern world.

SOURCE 5W Public Relations