From the Wires
Multi-Screen Video Ad Platform Provider Mixpo to Address the National Association of Broadcasters Futures Conference
By: Marketwired .
Nov. 9, 2012 08:00 AM
SEATTLE, WA -- (Marketwire) -- 11/09/12 -- Multi-screen video ad platform provider, Mixpo, is pleased to announce their participation at the 2012 National Association of Broadcasters Futures conference to be held November 11- 13 at the Montage Laguna Beach in Laguna Beach, California.
Which companies should you be watching for the latest innovations that will impact the business of broadcasting? President and CEO of Mixpo, Anupam Gupta, will address that question and more when he participates in "Cool Companies You Should Know," a panel hosted on Monday, November 12 from 3:45 - 5:00pm. This session will present some of the hottest new technologies available and illuminate how they can benefit broadcasters. Panelists joining Anupam include:
The facilitator of the panel will be Pierre Bouvard -- Senior Vice President Media Sales -- TRA Inc. Panelists will have eight minutes to present their company's solution, followed by half an hour for Q&A.
Mixpo-enabled video ads can run on desktops, smartphones and tablets. Engrossing interactivity can be added, turning each video ad into an immersive, social experience for greater viewer engagement and ad performance. Its online platform empowers existing production resources to deliver the video ads advertisers demand at scale, customizable and brand identity-aligned. Mixpo provides all the reporting needed to gauge and react to campaign performance -- from ad engagement and completion rates to brand uplift measurements.
The National Association of Broadcasters is the voice for the nation's radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs. They also improve the quality and profitability of broadcasting, encourage content and technology innovation, and spotlight the important and unique ways stations serve their communities. NAB delivers value to our members through advocacy, education and innovation.
For more information about their engagement at NAB Futures, please visit: http://www.nab.org/events/schedule.asp?id=1895
About NAB Futures
The conference will feature distinguished experts and thought leaders from industries that are capturing consumer interest with products, applications and analyses. The agenda will also explore trends that offer promising opportunities for your business.
Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston and Victoria BC.
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