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Niklas Bjorkman wrote: Firstly I agree with your conclusion. NewSQL takes the best of the traditional databases and NoSQL databases to combine the benefits of both worlds. I do not agree that NewSQL vendors focus on giving scale-out features to transactional data. The NewSQL market is focusing on giving true ACID support combined with extreme performance, stepping away from the traditional relational structures in databases. A lot of developers appreciate the ease of accessing data using SQL and I think we will see more and more databases supporting standard SQL. As you said - NewSQL databases often maintain the...
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Thismoment Names Leandro Cruz de Paula Divisional Vice-President of Sales for Latin America

SAN FRANCISCO, CA -- (Marketwire) -- 11/09/12 -- Thismoment, cloud-software provider for Dynamic Brand Experiences, today announced that Leandro Cruz de Paula has joined the company as the Divisional Vice President of Sales for Latin America. De Paula will be responsible for Thismoment's continued growth in the Latin American market, building deeper relationships with the company's existing client base and increasing awareness of its capabilities and success to date.

De Paula brings to the company over 20 years of experience in which he has actively participated in the foundation of the online advertising industry in Brazil and Latin America. His previous positions include Regional Sales Director of LATAM for Microsoft Advertising and General Manager G2/Grey Brazil. Additionally, de Paula worked for 11 years as a professor of marketing at the Escola Superior de Propaganda e Marketing in Brazil, participating in several partnerships with other schools such as ITA and FGV/SP. De Paula holds a degree in Business Administration from Universidade Mackenzie (São Paulo) and an MBA from the University of Pittsburgh - Katz Business School.

"As we continue our feverish growth, we are looking toward Latin America to uncover strategic relationships and critical partnerships with both brands and agencies," said Rick Krugh, Senior Vice President of Sales at Thismoment. "With Leandro's impressive track record, we are confident that his sales and marketing experience combined with his clear leadership vision will help take Thismoment to the next level throughout the Latin American region."

Thismoment recently released a new version of its flagship product, Distributed Engagement Channel (DEC). The most recent updates will directly support global programs with enhancements that address administration across multiple regions as well as user permissions and workflow.

About Thismoment
Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at a global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world's biggest brands. To learn more, please visit thismoment.com.

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