From the Wires
Fathom Names Chief Revenue Officer, Jeff L. Herrmann
The new role signifies marketing's prominence in directly driving revenue.
By: PR Newswire
Nov. 12, 2012 03:00 AM
CLEVELAND, Nov. 12, 2012 /PRNewswire/ -- As B2B marketing departments become more directly accountable for delivering sales-ready leads and ultimately, revenue, Fathom has created the role of Chief Revenue Officer to reflect its own belief that marketing is a true growth engine for the company—and its clients. The marketing department is now held as highly accountable as the sales team for driving revenue. The newly gained prominence of marketing's role requires the company to organize sales and marketing under a unified philosophy.
As Fathom's chief revenue officer (effective immediately), Herrmann will continue driving the company's internal marketing and sales team around the goal of obtaining leadership positions in client practice areas. Other goals include further enhancing Fathom's inbound and outbound marketing strategies as well as forging strategic partnerships. He also aims to build on previous accomplishments in his first year at Fathom such as clarifying the company's go-to-market strategy; solidifying its market position; streamlining the sales process; and growing existing partnerships both at the client and agency level.
"Naming Jeff 'chief revenue officer' more accurately describes his role and asserts the company's beliefs. It also communicates to our prospects and clients that we believe marketing must be integrated with sales and be held to the same level of accountability," said Scot Lowry, President & CEO of Fathom. "As chief revenue officer, Jeff will promote our beliefs by using Fathom as a model of what we recommend others do to maximize profitable revenue."
"We believe fundamentally that marketing cannot be done independent of sales. We also believe that marketing MUST be held to the same level of accountability as sales to deliver results that matter, namely profitable revenue."
Herrmann is a 15-year veteran of The Nielsen Company, formerly based in Chicago and New York. With a career emphasis on developing performance metrics for digital media platforms, he has experience working with clients ranging from large-cap Fortune 100 companies to start-ups seeking to obtain funding. Notable client engagements include CNN/Time Warner, The Walt Disney Company, Procter & Gamble, Microsoft and Sony Computer Entertainment.
Herrmann has an MBA with concentrations in finance and economics from The University of Chicago Booth School of Business.
CONTACT: Nathan Christofaris, +1-216-369-2220, ext. 360
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