From the Wires
Persistent Systems Unveils Modern Enterprise Applications at E2 Innovate 2012
Company to Present at E2 and Showcase Next Generation Social, Mobile and Analytics Solutions
By: Marketwired .
Nov. 12, 2012 09:16 AM
SANTA CLARA, CA -- (Marketwire) -- 11/12/12 -- E2 Innovate 2012 Booth #206: Persistent Systems (BOMBAY: PERSISTENT) (NSE: PERSISTENT), the global leader in software product and technology services, today unveiled a new appexchange application at the E2 Innovate 2012 Conference being held from November 12-15, 2012 at the Santa Clara Convention Center. The Company also announced it would present on "The Modern Enterprise App Development Lifecycle," at the conference and demo several cutting edge social, mobile and analytics solutions.
Persistent Systems' newly developed salesforce.com appexchange application integrates Salesforce CRM and Cisco WebEx Event Center allowing WebEx events to be added to a campaign from Salesforce CRM. The solution provides two-way integration which not only empowers Salesforce users to create, schedule and start WebEx events from within a campaign but also enables users to import event attendee details into Salesforce after a WebEx event.
"This integration significantly simplifies the workflow between two applications that many sales organizations use to run their business," said Sanjeev Sisodiya, Vice President, Enterprise Collaboration Practice at Persistent Systems. "Until now, Salesforce CRM users had to manually manage data between the CRM and the online events they ran to build and improve their funnel. Now they are seamlessly able to create and execute campaigns without having to manage the respective data and systems."
"One of the highlights for E2 attendees is to get the latest, most innovative answers on how they can continue to use social collaboration to work smarter," said Paige Finkelman, E2 General Manager. "Persistent Systems continues to push the envelope in bringing to market next-generation enterprise applications that can help accelerate information, productivity and revenue."
Persistent Systems' Sanjeev Sisodiya will present a session on "The Modern Enterprise App Development Lifecycle," on Wednesday, November 14 at 2:15PM. The session outlines the journey ahead -- focusing on what organizations can expect when re-architecting their approach to building cloud-based, scalable, analytics driven, social and mobile enabled enterprise applications. Sanjeev will discuss the new "Enterprise App" life cycle and share early best practices from Persistent Systems' experience helping enterprises leverage these platforms.
In addition to showcasing the salesforce.com appexchange application that integrates Salesforce CRM and Cisco WebEx Event Center, Persistent Systems will highlight the following demos at E2:
E2 attendees can stop by Persistent Systems' Booth and test their social enterprise maturity using Persistent's innovative Social Maturity iPad Application that provides an enterprise-level assessment of an organization's social maturity and suggestions for next steps in their journey.
To schedule media and analyst briefings with Persistent Systems at E2 please contact Ilona Mohacsi at firstname.lastname@example.org.
About Persistent Systems:
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