From the Wires
Appature Launches Partnership Program to Enable New Model of Data-Driven Marketing for Life Sciences Industry
By: Marketwired .
Nov. 12, 2012 10:00 AM
SEATTLE, WA -- (Marketwire) -- 11/12/12 -- Life sciences marketers today face increased complexity in terms of customers, channels and data sources. At the same time expectations are higher than ever to optimize marketing spend and demonstrate ROI. To solve these challenges, Appature, Inc. (www.appature.com), the leading software-as-a-service (SaaS) provider for life sciences marketers, today announced a unique partner program that brings together its innovative technology platform with top content and service providers that offer world-class expertise in the new model of data-driven 'informed' marketing.
With the launch of the Appature Partner Program, customers will be able to utilize Appature's state of the art cloud-based marketing platform and have the flexibility to choose the absolute best content and service providers to meet their unique needs and realize full value from the technology.
"By integrating our product, Appature Nexus, with the right mix of data and services from our host of partners, customers are able to unlock a world of marketing insights, driven by the ability to accurately target, analyze and adjust campaigns like never before," said Kabir Shahani, co-founder and CEO, Appature. "This will truly transform the industry by enabling marketers to fully own the customer experience, empowering them to more easily achieve strategic and financial goals, and raising the standard for informed life sciences marketing."
Joining the program are 12 best of breed companies that offer a range of services including strategic consulting, implementation, change management, RM strategy and campaign design, campaign operations, reporting and analytics and specialized data to assess campaign ROI. Partners expressed excitement about the opportunity this will provide to transform the commercial model in the industry.
"Multichannel marketing is fast becoming an imperative in the pharmaceutical industry today. As customers' digital behavior and channel choices evolve rapidly, there is an explosion of data and complexity for marketers. Appature's technology and ZS Associates' consulting & operations services achieve the same critical goal: helping companies dynamically leverage data and insights to create a consistent, customer-centric brand experience," said Pratap Khedkar, managing principal, pharmaceuticals & biotech practice, ZS Associates. "Appature's innovative and nimble cloud-based marketing platform, combined with ZS Associates' years of experience and deep domain expertise in marketing strategy, channel marketing, promotional analytics and campaign operations can help clients move rapidly up the maturity curve to compete and win."
"Combining the power of the Appature platform with the strategic services of Digitas Health enables our clients to deliver meaningful customer experiences at every touch-point, with the speed, flexibility and responsiveness necessary in this rapidly evolving marketing landscape," said Mukarram Bhatty, senior vice president, head of strategy, Digitas Health.
"Appature Nexus promises to change the way pharma thinks about and utilizes data and insight about its customers," said Jon Sawyer, principal, closerlook. "Pharma and their partner agencies will now be able to break free of the more traditional, laborious, data-opaque legacy systems that are holding CRM back. Nexus democratizes data for the benefit of the entire marketing ecosystem."
Through these and other strategic partnerships, Appature is filling in a series of strategic pieces of the life sciences marketing puzzle.
"Pressure is mounting for life sciences marketers to adapt and change to meet new demands in the marketplace," said Jigish Avalani, executive vice president, global marketing, product management and alliances, Appature. "The combination of Appature and our world-class partners provides a total solution to enable life sciences companies to move quickly up the marketing maturity curve and achieve the desired end-state of data-driven, optimized and customer-centric 'informed marketing.'"
The full complement of partners included in the launch of the Appature partnership program are closerlook, Crossix, Digitas Health, Extraprise, GCMS, Harrison and Star and BioLumina, Highpoint Solutions, Informed Medical Communications (IMC), The Encima Group, The CementBloc, and ZS Associates.
About Appature, Inc.
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