From the Wires
Consumer Brands, LLC Completes Multi-Million Dollar Financing
By: Business Wire
Nov. 13, 2012 06:30 AM
Today, Consumer Brands, LLC announced the completion of a multi-million dollar financing with Black Diamond Ventures, a well-known and long established private investment group, led by proven entrepreneurs. Consumer Brands is a highly innovative company, leading the development of premier high-quality internet domain assets and brands.
"We are very pleased to have BDV and their investors as our trusted business partners; they have already added tremendous value to our company, and we look forward to working closely with them going forward" says Michael Gleason, Managing Member and Chief Executive Officer of Consumer Brands. "BDV continues to be a great fit for us, because they have a unique understanding of the both the internet and digital media spaces.”
Consumer Brands sources revenues from networks and verticals within the communications, technology, and healthcare industries. Mr. Gleason explained, “A little more about what we do here -- We build online brands targeting consumers; our online brands are websites and mobile sites with audiences of new and recurring visitors. Our key mission is to build these audiences by creating useful, powerful, and engaging content. We use organic search, social media, mobile apps and publisher syndication for distribution. This enables us to monetize visitor traffic through ad revenue, lead generation and performance-based sales.”
Mr. Gleason continued, “Our value strategy is to segment our brands into focused product, service, and knowledge categories with high-level experts driving the content. Our experts are well-known leaders in their respective fields, and they are incentivized through performance. Our premium domains, through which we host Consumer Brands’ content, each have a coherent demographic; this gives rise to high-yield lead generation, performance-based sales, and ad revenues. We anticipate that the totality of our segmented brand traffic will be on the order of a large traditional publisher.”
Rob Ukropina, Managing Director of Black Diamond Ventures’ Newport Beach office, commented, “It is a distinct pleasure to sit on the Board of Managers of Consumer Brands, a company full of bright, ethical, and highly motivated people. They’re going to be difficult to compete with; and our investors, of course, like that very much.”
Legal aspects of the transaction were handled on behalf of Consumer Brands by Gene Mueller of Mueller Carey, PLC, and on behalf of Black Diamond Ventures by T. Hale Boggs of Manatt, Phelps and Phillips, LLP.
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