From the Wires
GramercyOne Changes Its Name to Booker to Align With Strategic Direction and Focus on Service Businesses
Service Management Platform Launches Pilot to Automate Marketing and Book Unfulfilled Appointments
By: PR Newswire
Nov. 13, 2012 08:01 AM
NEW YORK, Nov. 13, 2012 /PRNewswire/ -- GramercyOne, a service management platform (SMP) that unifies operations and automated marketing on a single cloud-based system, changed its name to Booker, to simplify its brand and align with the company's focus on helping service-based businesses run and grow successfully. The company also launched a pilot for Deal Maker, an enhancement to Booker's automated marketing component. Deal Maker brings yield management and dynamic pricing to local service businesses by identifying, promoting, and filling off-peak appointments.
Small-to-medium sized business (SMB) owners struggle to juggle all of the day-to-day demands of running a thriving business. Having to rely on different systems for every business function is often confusing, expensive, and time-consuming.
Booker provides a comprehensive solution to replace everything from manual methods to disconnected software. The cloud-based platform unifies the essential components of running a service business and improves efficiency for its clients, who range from Fortune 500 companies to thousands of local SMBs.
"As demand has grown for our platform across more vertical markets, we realized it was time to simplify our brand by closing the gap between our company name, GramercyOne, and our product, Booker," said Josh McCarter, CEO of Booker. "In addition to booking appointments, business owners also want to book revenue and book new customers with promotions and special offers. Our new brand, combined with the launch of Deal Maker, streamlines and better reflects the strategic direction of the company as we expand our customer verticals and solutions portfolio."
Small businesses are the backbone of the economy, but are frequently the last companies to have world-class technologies available and focused on their needs. Approximately two-thirds of their appointments go unfilled, making it clear that small service businesses need a tech transformation.
Deal Maker, an automated system that dynamically generates deals for off-peak times, helps local service businesses retain and attract new customers by taking the complexity out of online promotions. Deal Maker enables businesses to fill more appointments by automatically identifying off-peak times, setting promotional prices, and then distributing those specials across popular web destinations. Since thousands of businesses use Booker as their master calendar, CRM, and point of sale, Deal Maker can leverage historical data across the entire purchase cycle, from promotion to sale. For the first time, businesses now have a simple way to see the lifetime value of each customer, create highly targeted deals based on utilization, and personalize future promotions as a result. Deal Maker has been available on a limited basis during the pilot phase. Based on its early success, Booker expects to offer Deal Maker to more businesses in early 2013.
"We use Booker to run all aspects of our daily operations, and now, Deal Maker has made a significant increase in new bookings and product sales," said Lorrie Brennan and Tina Devlin, co-owners of Dry Lounge, a new concept hair salon for hair blowouts and styling. "Since it's completely automatic, it creates new deals and bookings, and we don't have to lift a finger. We are excited about the tools Booker provides to help Dry Lounge grow. They just get our business."
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