From the Wires
Vayama Relaunches Brand; Introduces New Way to Shop for International Travel
Online Travel Agency Places Discovery and Inspiration at Heart of Visual New Website
Nov. 13, 2012 01:11 PM
MOUNTAIN VIEW, Calif., Nov. 13, 2012 /PRNewswire/ -- Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, today unveiled its brand relaunch, including a logo redesign and the beta version of a new, highly visual website aimed at improving the way travelers shop for international flights. The engaging new site better positions Vayama as a source of discovery and inspiration for people looking to book an international trip.
Since 2007, Vayama has provided international travelers with the most comprehensive set of airlines, fares and flights, allowing people to experience popular well-traveled destinations as well as remote corners of the world. Working with its vast network of global partners, Vayama gathers all the best content in one place.
"We understand the needs of the international traveler better than anyone," said Ted Jansen, Executive Vice President at Travix International and head of Vayama. "Often, our customers know they want to travel abroad, but haven't yet settled on the exact destination. As we relaunch our brand, we're making important changes that allow us to serve those travelers who are ready to book a trip, as well as those who are still looking to find the travel experience that's right for them."
With these changes, Vayama has introduced the concept of curation to its site – putting a renewed focus on relevant results, while continuing to offer the same depth and breadth of international content its customers have come to expect.
A New Way to Shop for International Flights and Fares
The beta version of the new Vayama.com website provides four distinct ways to search international flights – quick search, map view, grid view and list view. Quick search is ideal for the traveler who knows exactly when and where they are going. For a customer who is still determining their travel details, map view allows a sense of global discovery and the ability to shop across the world. For those travelers who prefer a different view, the grid and list views allow customers to instantly search across top international destinations from their origin city for the travel dates important to them.
Breakthrough Travel Search Technology
A key feature of this new beta site is curated results, a breakthrough travel search solution aimed at removing the clutter and complexity from international travel search. Powered by Amadeus Featured Results, a search solution developed by Amadeus, a leading technology partner for the global travel industry, Vayama's curated results functionality culls flight options from more than 500 airlines worldwide to identify the fastest, cheapest, most popular and sponsored itineraries. A pilot of curated results is now live at Vayama.com and includes 100 origin and destination combinations from five U.S. cities: New York, Los Angeles, San Francisco, Chicago, and Miami.
For more information about Vayama.com and to see all of the best international flights and fares, visit www.vayama.com.
Vayama.com is an online travel agency uniquely focused on international travel. Since 2007, the company has been committed to providing travelers with the most comprehensive set of airlines, fares and flights, allowing people to experience popular, well-traveled destinations as well as some of the most remote corners of the world. By working with a vast network of trusted global partners, Vayama taps published and negotiated fares to put the very best international content all in one place. Travelers who visit Vayama.com can browse thousands of hotels and book rooms at the lowest prices available, as well as rent cars all over the world. For more information about Vayama, visit www.vayama.com.
Vayama is part of one of the biggest online travel companies, Travix International, based in the Netherlands. The company manages an extensive portfolio of travel-focused websites operating under the brand names CheapTickets, BudgetAir, EasyToBook, Vayama, Vliegwinkel and Flugladen. Travix operates its six brands in 17 countries, employs almost 700 staff and has combined sales of US $2 Billion. Travix is part of BCD Holdings N.V. www.travix-international.com.
About BCD Holdings
BCD Holdings N.V. is a market leader in the travel industry. The Dutch, privately owned company was founded in 1975 by John Fentener van Vlissingen and consists of BCD Travel (global corporate travel management), Travix (online travel: CheapTickets, Vliegwinkel, BudgetAir and Vayama), Park 'N Fly (off-airport parking), TRX (travel transaction processing and data integration), Airtrade (consolidating and fulfillment), VakantieXperts (leisure) and Parkmobile International (mobile parking and traffic applications). BCD Holdings employs over 12,000 people and operates in more than 95 countries with total sales, including franchising, of US$ 22.1 billion. For more information, visit www.bcd-nv.com.