yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
MASS Exchange Announces Strategic Alliance with IPG Mediabrands

MASS Exchange announced today that it has signed IPG Mediabrands, the media investment arm of Interpublic Group (NYSE: IPG), as its first strategic media agency partner. IPG Mediabrands is providing strategic guidance and advisory services through the IPG Media Lab based in its global headquarters in New York City.

MASS Exchange is the first and only advertising futures exchange offering media buyers and sellers true price discovery, two-sided market-based pricing, execution and settlement in a single, scalable, global platform for all addressable advertising.

MASS Exchange is currently in discussions with prospective syndicate partners to jointly develop and support an entirely new market for programmatic media futures representing more than $230 billion in annual transactions globally. The exchange recently announced that it had signed a multi-year strategic alliance with Facilitate Digital Holdings Limited to design, build and operate a user interface to the exchange.

“IPG Mediabrands is a natural partner for MASS Exchange, given the innovative moves the firm is making to restructure the relationship of its global and specialty agencies to their clients around shared business outcomes,” said Todd Broms, chairman and chief executive officer of MASS Exchange.

MASS Exchange provides buyers and sellers the ability to evaluate and agree to separate pricing of the display space and the audience attributes. The patented innovation is considered far superior to the one-sided, second-price auctions dominant among today’s ad exchanges and sell-side platforms, in which the auction process on perishable inventory tends to disproportionately push pricing downwards.

Quentin George, chief innovation officer, IPG Mediabrands, said:

“IPG Mediabrands is pleased to support MASS Exchange’s efforts to bring a true exchange to the global media markets.”

Norm Page, a senior advisor to MASS Exchange and chief executive officer at Same Page Capital, a business and innovation accelerator, forged the alliance between MASS Exchange and IPG Mediabrands.

About MASS Exchange (

MASS Exchange, a unit of Managed Audience Share Solutions LLC, was formed in 2010 to apply technology models used in the global financial markets to the more than $230 billion global addressable advertising markets. The company recently launched the world’s first programmatic media futures exchange designed to support multiple addressable advertising markets.

MASS Exchange’s technology is backed by a deep portfolio of issued and pending US and international patents. The patents provide for the operation of transparent, fair and efficient electronic advertising markets – and the trading processes required to create standardized advertising instruments. The exchange offers superior audience segment pricing – while providing optional anonymity to ensure that buyers’ and sellers’ advertising strategies are not exposed to the broader markets.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizatio...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to p...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs,...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, mo...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers