Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
MASS Exchange Announces Strategic Alliance with IPG Mediabrands

MASS Exchange announced today that it has signed IPG Mediabrands, the media investment arm of Interpublic Group (NYSE: IPG), as its first strategic media agency partner. IPG Mediabrands is providing strategic guidance and advisory services through the IPG Media Lab based in its global headquarters in New York City.

MASS Exchange is the first and only advertising futures exchange offering media buyers and sellers true price discovery, two-sided market-based pricing, execution and settlement in a single, scalable, global platform for all addressable advertising.

MASS Exchange is currently in discussions with prospective syndicate partners to jointly develop and support an entirely new market for programmatic media futures representing more than $230 billion in annual transactions globally. The exchange recently announced that it had signed a multi-year strategic alliance with Facilitate Digital Holdings Limited to design, build and operate a user interface to the exchange.

“IPG Mediabrands is a natural partner for MASS Exchange, given the innovative moves the firm is making to restructure the relationship of its global and specialty agencies to their clients around shared business outcomes,” said Todd Broms, chairman and chief executive officer of MASS Exchange.

MASS Exchange provides buyers and sellers the ability to evaluate and agree to separate pricing of the display space and the audience attributes. The patented innovation is considered far superior to the one-sided, second-price auctions dominant among today’s ad exchanges and sell-side platforms, in which the auction process on perishable inventory tends to disproportionately push pricing downwards.

Quentin George, chief innovation officer, IPG Mediabrands, said:

“IPG Mediabrands is pleased to support MASS Exchange’s efforts to bring a true exchange to the global media markets.”

Norm Page, a senior advisor to MASS Exchange and chief executive officer at Same Page Capital, a business and innovation accelerator, forged the alliance between MASS Exchange and IPG Mediabrands.

About MASS Exchange (www.MASSexchange.com)

MASS Exchange, a unit of Managed Audience Share Solutions LLC, was formed in 2010 to apply technology models used in the global financial markets to the more than $230 billion global addressable advertising markets. The company recently launched the world’s first programmatic media futures exchange designed to support multiple addressable advertising markets.

MASS Exchange’s technology is backed by a deep portfolio of issued and pending US and international patents. The patents provide for the operation of transparent, fair and efficient electronic advertising markets – and the trading processes required to create standardized advertising instruments. The exchange offers superior audience segment pricing – while providing optional anonymity to ensure that buyers’ and sellers’ advertising strategies are not exposed to the broader markets.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, ena...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you canno...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Gre...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Mic...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE