From the Wires
Industry Experts Brainstorm Winning Strategies for Road Map to Monetize "Big Data" Opportunities and How Companies Can Outperform Competition Leveraging Right Customer Analytics
By: Business Wire
Nov. 14, 2012 05:00 AM
In a joint webinar with Aberdeen, Big Data solutions and predictive analytics leader, Nuevora shared insights and strategies on how top performing customers like Diebold are using analytics to stay ahead of customer needs, remain competitive, and increase business value. Titled, “Uncovering Customer Insight in Big Data,” the webinar included Aberdeen research analyst, Nathaniel Rowe, marketing intelligence services director at Diebold Inc., Tom Starek and founder and CEO of Nuevora, Phani Nagarjuna.
Tom Starek, Director, Market Intelligence Services, Diebold Inc. (Photo: Business Wire)
The experts brainstormed trends, opportunities and challenges ahead concluding that the right Big Data and analytics strategy will be the game changer for market leaders across every vertical, and how enterprise leaders in big data programs are beginning to differentiate themselves from competitors, and slow adopters by matching advanced analytic plans with a blend of specialists and business demands.
Tom Starek, Director, Market Intelligence Services, Diebold Inc.
Tom Starek is Director of Market Intelligence Services, Diebold, Inc. He and his team provide market and competitive intelligence to various constituencies throughout the organization as well as customers.
Nathaniel Rowe, Research Analyst, Aberdeen
Nathaniel Rowe is with the Enterprise Data Management practice at Aberdeen Group. He focuses on the rapidly growing volume of business data, and the Best-in-Class practices for the creation, capture, management and analysis of this information. His research topics cover everything from physical documents, unstructured data, master data records, and the ever “Big Data” problem facing modern companies.
Phani Nagarjuna, Founder & CEO, Nuevora
Founder and CEO, Phani Nagarjuna is a results-driven software and technology industry executive with proven success in building and growing organizations globally. He has over 15 years of successful executive leadership experience in corporate turnaround, strategy, sales, marketing, and product management across big data analytics, software, and IT industries.
Click here to view the complete webinar to learn more on how companies like Diebold are Uncovering Customer Insight in Big Data.
Select Webinar Highlights, Expert Insights & Executive Quotes:
Data is all about insight. “Through the combination of technology, proprietary algorithms, focused apps, and human prowess, Nuevora provides a smarter way to extract value from big data that companies are sitting on. The whole point of the big data movement is to provide the necessary insight with rapid speed and accuracy, not just to collect data. Organizations will have to take a more holistic view,” said Nagarjuna. “This is where Nuevora comes in. We look at all the data and make it actionable and provide significant insight around innovation, marketing and customer value.”
The experts concluded that the right analytics strategy helps companies achieve enhanced revenues, higher levels of customer profitability and marketing ROI in the short, and long haul. Learn More on Nuevora Website.
Nuevora is a unique Big Data analytics solutions provider that helps leading organizations achieve positive, high-impact business outcomes through the delivery of continuous and context-sensitive predictive insights. Nuevora’s analytics platform enables faster, scalable, and intuitive development and application of predictive insights by business users. Nuevora’s solutions are built as dynamic predictive apps targeted to optimize specific business problems across a given business process. Leveraging a combination of data science, predictive algorithms, and big data technologies, Nuevora’s strong team of data scientists and consultants help organizations implement smarter decisions across entire customer life cycle. The company works with some of the leading corporations in retail, financial services, insurance, high-technology, travel services, and other industries. Nuevora’s vision is to be a leader in delivery of cloud-based advanced business analytics apps for targeted business problems. Nuevora is headquartered in San Ramon, CA, and operates an analytics center of excellence in India.
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