BOULDER, Colo., Nov. 14, 2012 /PRNewswire/ -- Given Goods Company (www.givengoods.co), a new marketplace that encourages social change and drives the buy-to-give movement, opens its virtual doors today, just in time for the season of giving.  Given Goods delivers fashion-forward apparel, accessories, footwear, home goods and more from ambitious, sought-after brands as well as up-and-coming designers that not only make you look and feel good, but also make a tangible impact on causes around the world. Given Goods is committed to inspiring a new kind of buying that gives modern shoppers a meaningful experience through the purchase of products that are all associated with a unique charitable contribution. The carefully curated marketplace currently features over 800 products from 80 brands.

(Photo: http://photos.prnewswire.com/prnh/20121114/LA11561)  

From November 23-26, Given Goods will deliver ThanksGiven: 96 Hours of Good and partner with City Harvest of New York to re-distribute much needed food to Hurricane Sandy victims as well as the men, women and children who rely on the organization every day.  Each purchase made on Given Goods from Black Friday to Cyber Monday will enable City Harvest to rescue and deliver four pounds of food.  In addition, all purchases made during ThanksGiven: 96 Hours of Good will include free shipping from Given Goods.

"We are overjoyed to bring Given Goods Company to market and are putting our best foot forward to inspire shoppers across the country to join our buy-to-give movement and make your gifts count this holiday season," said Cameron Houser, Co-Founder & Co-CEO of Given Goods Company.  "We are equally as proud to be working with City Harvest in an effort to help them rescue 42 million pounds of food and deliver it to more than 600 community food programs around New York. This is the first of many initiatives that we are looking forward to launching through our Corporate Giving program."

Built on the concept of giving through shopping, every product on www.givengoods.co gives back through one of three methods, to one of four causes. When a product is purchased, a tangible good is given to a person in need, a percentage of the sale is donated to a predetermined charitable cause, and/or a sustainable and life-improving employment opportunity is created in an underserved community. Every product on Given Goods supports global causes, both domestically and abroad, to improve health, education, the environment, and/or economic development.

Given Goods' new retail solution not only provides high quality products, but also educates shoppers on the impact of their buy-to-give purchases. A proprietary piece of software called the Good Graph allows members to track the good that is created by their purchases. The Good Graph emphasizes that every buy-to-give purchase matters and that large-scale, sustainable change is being created by a community that factors social impact into their everyday purchasing behavior.

Given Goods is passionate about for-benefit business and ideas that drive innovation. The Company plans to engage young students through its Corporate Giving program early next year to help foster the early development of social entrepreneurs.

For more information on Given Goods visit www.givengoods.co. For more information on City Harvest New York visit www.cityharvest.org.

About Given Goods Company
Given Goods Company is a new marketplace that encourages social change and drives the buy-to-give movement by delivering carefully curated products made by ambitious brands that benefit causes around the world. Given Goods offers fashion-forward apparel, accessories, footwear, home goods and more from sought-after brands as well as up-and-coming designers that make a tangible impact. The Given Goods is committed to inspiring a new kind of buying that gives modern shoppers a meaningful experience through the purchase of products that are all associated with a unique charitable contribution. Every product on Given Goods gives supports global causes, both domestically and abroad, to improve health, education, the environment, and/or economic development. Founded by Riley End and Cameron Houser, Given Goods is based in Boulder, Colorado. For more information please visit www.givengoods.co.                                                                     

MEDIA CONTACT
Candice J. Yusim
Brand Marketing & Communications
415-722-4599
candice@cjyusim.com 

SOURCE Given Goods Company