From the Wires
Eloqua Unveils the 40 Must-See Charts for Modern Marketers
By: Business Wire
Nov. 15, 2012 08:32 AM
Eloqua (NASDAQ: ELOQ), the marketing system of record for modern marketers, today released “40 Must-See Charts for Modern Marketers”, a new interactive website and eBook designed to help marketers make sense of Big Data. Covering the most important topics impacting today’s marketers, the 40 easy-to-digest charts capture and break down trends, giving marketers an actionable resource to drive data-based decisions.
From social media and search marketing to email marketing and event management, the 40 charts help make sense of the key metrics, benchmarks and analysis that drive results for marketers across multiple channels and platforms. The charts encompass both tactical and strategic issues, ranging from the impact of influencers on marketing reach to the optimal number of fields on web forms. With much of the data pulled from Eloqua’s base of more than 100,000 global users, readers can see real-life results and industry benchmarks, not just survey responses.
In the era of Big Data, marketers are increasingly being called to make sense of and more importantly make decisions based on a vast amount of customer and prospect data. According to a June 2012 Forrester Research, Inc. report “Tech Marketers' 2012 Investment Plans” by Peter Burris, “Customer data is growing exponentially. Leading tech marketers are stepping in to organize, process, and exploit this data across the customer engagement process for competitive advantage — and competitive survival.”
“It’s hard to find a modern marketer who isn’t knee deep in data today but without any insight behind it, data is useless,” said Heidi Melin, Chief Marketing Officer at Eloqua. “These 40 charts deliver fresh analysis, actionable advice and real benchmarks without clutter. It’s the type of resource you’ll want to keep by your desk.”
The "40 Must-See Charts for Modern Marketers" is available in two different formats. Marketers can visit the interactive website, sort through individual charts by topic, and share charts with peers and colleagues through social media. A free downloadable PDF is also available for immediate access to all 40 charts.
Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or firstname.lastname@example.org.
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