From the Wires
Global Location-based Learning Market to Reach $682 million by 2016
Ambient Insight Publishes the World's First Location-based Learning Market Report
By: PR Newswire
Nov. 15, 2012 08:29 PM
SEATTLE, Nov. 15, 2012 /PRNewswire-iReach/ -- The worldwide growth rate for Location-based Learning products and services is a robust 26.3% and revenues will more than triple to $682.13 million by 2016, up from $212.3 million in 2011, according to a new Ambient Insight report called, "The Worldwide Mobile Location-based Learning Market: 2011-2016 Forecast and Analysis."
"Ambient Insight identified Location-based Learning as a new native type of Mobile Learning in 2009," reports Ambient Insight's CEO Tyson Greer. "Mobile Location-based Learning emerged in tandem with the global proliferation of location-aware devices and has been propelled by strong demand across the planet. Learning takes place in what is called the 'proximity perimeter,' where the learner engages with content that is highly contextual and immediately relevant to the user's physical location in both space and time."
There are three sections in this report: a trends analysis, a demand-side analysis, and a supply-side analysis. Additionally, there is an index of suppliers competing in specific countries across the globe.
The free Executive Overview is available at: http://www.ambientinsight.com/Reports/MobileLearning.aspx
"Ambient Insight has identified six catalysts that are driving the expansion of the mobile Location-based Learning market across the globe," comments Chief Research Officer Sam S. Adkins. "For example, the rapid evolution of 'smart' location-aware devices that have multiple location features and rich multimedia support has created the foundation for a fundamentally new type of learning technology."
The demand-side analysis provides suppliers with insight into the catalysts driving global buying behavior. The report includes revenue forecasts for products and services for five buyer segments in North America. It also includes forecasts for Western Europe, Asia, and a combined "rest of world" category.
"As we have seen in other learning technology markets, user readiness is even more important than technical readiness and there is strong consumer demand for Location-based Learning experiences," adds Greer. "The learning experience can be breathtaking when fossils and exhibits come to life on the device in your hand via augmented reality. Looking at dinosaur bones in a glass case is one thing - watching a 'live' one run around the museum bellowing and shrieking is astonishing."
The supply-side section provides revenue forecasts for two types of Location-Based Learning products and services including packaged content and applications, and custom content development services.
"Suppliers are entering this market at a rapid rate, and partnerships between suppliers and nonprofits are common," comments Adkins. "Museums, tourist attractions, and large cultural institutions were the first to adopt Location-based Learning as a way to enhance the user experience. They continue to lead the way with a range of extraordinary innovations. For example, the ability to virtually transport a user back or forward in time at a specific location adds a completely new dimension to learning."
Over 110 suppliers in specific countries are cited in this report. This will help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.
SOURCE Ambient Insight
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