From the Wires
Koubachi Wi-Fi Plant Sensor hits Apple Retail Stores in Europe
By: PR Newswire
Nov. 16, 2012 06:42 AM
ZURICH, November 16, 2012 /PRNewswire/ --
Right in time for the Holiday Season, the Koubachi Wi-Fi Plant Sensor Outdoor will be available in the Apple Retail Stores throughout Europe. Only six months after launching its product, the Swiss startup Koubachi achieves a further milestone and makes its entry into offline retail with the flagship brand Apple.
Since its launch in March 2012, the Koubachi Wi-Fi Plant Sensor provides plants with a voice and gives plant owners a green thumb. Recognized and reviewed by key tech publications and media around the globe such as TechCrunch (US), T3 (UK), BBC (UK), The Huffington Post (US), Macworld (Australia), NZZ (CH), the Koubachi Wi-Fi Plant Sensor was previously available online - either through Koubachi's own webshop or authorized online resellers.
"We are thrilled to enter offline retailing with Apple," states Philipp Bolliger, CEO and Co-founder of Koubachi and adds: "It's always been our goal to get the Koubachi Wi-Fi Plant Sensor into Apple's Retail Stores and we are very proud to achieve it within only six months after launching the product."
Apple will add the new outdoor version of the Koubachi Wi-Fi Plant Sensor to its product range, and will include it in all of its European Apple Retail Stores. IPx4 certified, the new Koubachi Wi-Fi Plant Sensor Outdoor is fully rainproof making it the ideal device for every passionate gardener.
"Apple is certainly a partner of choice for any offline distribution strategy in consumer electronics, in particular for a Start-up company like Koubachi." says David Kurmann, Head of Marketing & Sales of Koubachi and explains: "We are very happy to launch the product with Apple right in time for Christmas being convinced that it makes a great gift."
The Wi-Fi Plant Sensor measures soil moisture, light intensity and temperature. Using the built-in Wi-Fi module, the data is sent to the Koubachi cloud, where it is analyzed by the Koubachi Plant Care Engine based on scientific plant care models developed in cooperation with biologists. Through the free iPhone App or Web App (my.koubachi.com) the plant owner receives tailored advice on when and how to care for his plants. Koubachi notifies the plant owner through push notifications (iPhone App) or email (Web App) regarding the five key care parameters for every plant:
The Koubachi Wi-Fi Plant Sensor is available as an Indoor and Outdoor version. A particular emphasis in the development of the product has been put on the design. In April 2012, the Koubachi Wi-Fi Plant Sensor has been awarded the internationally well-known red dot design award.
Koubachi AG is located in Zurich, Switzerland and was founded in 2009. Koubachi revolutionizes the way objects and things in your household are communicating with you. Our mission is to identify the potential of Smart Objects and create new possibilities of use, new services, and a simpler yet more powerful user experience. In short, we want to simplify your life! With its first product - the interactive Wi-Fi Plant Sensor - Koubachi aims to make plant care a new user experience.
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