From the Wires
TherapeuticMD Selects StayinFront
StayinFront EdgeRx and StayinFront TouchRx to Be Deployed to Field Force and Management
By: Marketwire .
Nov. 16, 2012 11:00 AM
FAIRFIELD, NJ -- (Marketwire) -- 11/16/12 -- StayinFront, Inc., a leading global provider of SaaS CRM (Customer Relationship Management) solutions and mobile sales force effectiveness tools, announced that TherapeuticsMD has selected StayinFront to be their CRM partner. TherapeuticsMD will deploy the newest release of StayinFront TouchRx® CRM for field representatives and StayinFront EdgeRx® with Analytics for managers and home office staff. TherapeuticsMD is a specialty pharmaceutical company focused on the sales, marketing and development of branded and generic pharmaceutical and OTC products primarily to the women's healthcare market.
TherapeuticsMD field representatives will use StayinFront's leading mobile CRM on iPads to deliver advanced targeted Closed Loop Marketing (CLM) presentations to health care professionals. TherapeuticsMD's management and home office team will use StayinFront EdgeRx to deliver comprehensive real-time analysis, dashboards and KPIs from the cloud.
"We believe StayinFront's technology will improve the effectiveness and efficiency of our field force," said Mitchell Krassan, Chief Strategy Performance Officer. "As a fast growing company we were looking for an experienced partner that can deliver a cost-effective, single point of accountability solution to meet our technology and support requirements."
Ken Arbadji, Vice President of Sales, North America at StayinFront said, "We are excited to partner with TherapeuticsMD and are confident that their field force will derive significant benefit from our system. Combining leading-edge mobile CRM and SaaS CRM technology with responsive service and a single point of accountability model makes us the best choice for growth-oriented life sciences companies."
Note to editors: Copyright 2012. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright.
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