From the Wires
OfficeMax Presents ElfYourself at McDonald's® Thanksgiving Parade in Chicago
By: PR Newswire
Nov. 16, 2012 11:06 AM
NAPERVILLE, Ill., Nov. 16, 2012 /PRNewswire/ -- OfficeMax® Incorporated (NYSE:OMX), a leader in office and facility supplies, technology and services, today announced that elves from its popular online ElfYourself campaign – the most loved viral holiday website in history – will escort a candy train float through the Chicago McDonald's Thanksgiving Parade. Forty OfficeMax ElfYourself elves will march and dance their way down State Street this November 22nd, wishing the nearly 500,000 street-side spectators and millions more watching at home a happy holiday season. While on the parade route, the elves will distribute winter survival kits featuring cold-weather essentials such as lip balm, hand warmers and hot chocolate mix, and also invite spectators to enjoy OfficeMax's online and in-store deals this holiday season.
With a focus on fun and holiday cheer, OfficeMax offered its associates the opportunity to star as the ElfYourself elves in the parade.
"We are as much a member of the Chicagoland community as we are a business here, and we're pleased to support a local tradition that provides an opportunity to spread holiday joy to Chicago residents," said Ravi Saligram, OfficeMax President and CEO. "We also are excited to give OfficeMax associates and their family members the opportunity to take part in our float and become a part of Chicago history."
OfficeMax has a strong presence in the Chicagoland area, serving local businesses and consumers through an integrated sales and customer service team, and more than 40 stores and two distribution facilities in the immediate region. OfficeMax multi-national headquarters are also located in Naperville. The company is dedicated to the growth and improvement of Chicagoland area, and is involved in the community through various activities in the holiday season and beyond, including the recent sponsorship of the annual OfficeMax Green Tie Ball in conjunction with Chicago Gateway Green, the marquee sponsorship of the 2012 Human Rights Campaign Chicago Gala Dinner and Auction, as well as title sponsorship of the upcoming OfficeMax Hockey City Classic in February 2013.
About Chicago Festival Association
The McDonald's Thanksgiving Parade takes place rain or shine, Thursday, November 22, from 8-11 a.m., on State Street, in Chicago. For more information about the McDonald's® Thanksgiving Parade, please contact Chicago Festival Association at 312-239-0457 or log on to www.chicagofestivals.org.
All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. Any other product or company names mentioned herein are the trademarks of their respective owners.
OfficeMax Media Contact
SOURCE OfficeMax Incorporated
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