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Research and Markets: Online Advertising Forecasts

Research and Markets (http://www.researchandmarkets.com/research/dhh4lr/online) has announced the addition of the "Online Advertising Forecasts" report to their offering.

Global online advertising revenues will reach $143 billion in 2017, according to a new report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012.

The US will remain the dominant territory for online advertising expenditure. Its share of online advertising revenues stay at 40% of the global total, although its online ad spend will grow from $26,040 million in 2010 to $58,133 million in 2017. The UK will retain second place, recording $11,724 million in 2017. China will overtake Japan to take third place in 2014. China's online advertising revenues will grow from $2,600 million in 2010 to $10,808 million in 2017.

Published in November 2012, this 34-page PDF report covers 40 countries. Contents include:

- Executive summary and analysis

- Online advertising country profiles. NEW FOR THIS EDITION

- Global forecasts summary (2010-2017)

- Total household forecasts (2010-2017)

- Fixed broadband household forecasts (2010-2017)

- Fixed broadband household as % of total households (2010-2017)

- Online advertising expenditure forecasts (2010-2017)

- Online advertising expenditure per broadband household (2010-2017)

Key Topics Covered:

Forecasts (2010-2017) contain the following detail for each country:

- Total households (000)

- Fixed broadband households (000)

- Broadband households/Total households (%)

- Online advertising total (US$ mil.)

- Online advertising per broadband household (US$)

40 Countries Covered:

- Argentina

- Australia

- Austria

- Belgium

- Brazil

- Canada

- China

- Czech Rep.

- Denmark

- Finland

- France

- Germany

- Greece

- Hong Kong

- Hungary

- India

- Indonesia

- Ireland

- Israel

- Italy

- Japan

- Malaysia

- Mexico

- Netherlands

- New Zealand

- Norway

- Poland

- Portugal

- Romania

- Russia

- Singapore

- South Africa

- South Korea

- Spain

- Sweden

- Switzerland

- Taiwan

- Turkey

- UK

- USA

For more information visit http://www.researchandmarkets.com/research/dhh4lr/online

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Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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