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Research and Markets: Online Advertising Forecasts

Research and Markets ( has announced the addition of the "Online Advertising Forecasts" report to their offering.

Global online advertising revenues will reach $143 billion in 2017, according to a new report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012.

The US will remain the dominant territory for online advertising expenditure. Its share of online advertising revenues stay at 40% of the global total, although its online ad spend will grow from $26,040 million in 2010 to $58,133 million in 2017. The UK will retain second place, recording $11,724 million in 2017. China will overtake Japan to take third place in 2014. China's online advertising revenues will grow from $2,600 million in 2010 to $10,808 million in 2017.

Published in November 2012, this 34-page PDF report covers 40 countries. Contents include:

- Executive summary and analysis

- Online advertising country profiles. NEW FOR THIS EDITION

- Global forecasts summary (2010-2017)

- Total household forecasts (2010-2017)

- Fixed broadband household forecasts (2010-2017)

- Fixed broadband household as % of total households (2010-2017)

- Online advertising expenditure forecasts (2010-2017)

- Online advertising expenditure per broadband household (2010-2017)

Key Topics Covered:

Forecasts (2010-2017) contain the following detail for each country:

- Total households (000)

- Fixed broadband households (000)

- Broadband households/Total households (%)

- Online advertising total (US$ mil.)

- Online advertising per broadband household (US$)

40 Countries Covered:

- Argentina

- Australia

- Austria

- Belgium

- Brazil

- Canada

- China

- Czech Rep.

- Denmark

- Finland

- France

- Germany

- Greece

- Hong Kong

- Hungary

- India

- Indonesia

- Ireland

- Israel

- Italy

- Japan

- Malaysia

- Mexico

- Netherlands

- New Zealand

- Norway

- Poland

- Portugal

- Romania

- Russia

- Singapore

- South Africa

- South Korea

- Spain

- Sweden

- Switzerland

- Taiwan

- Turkey

- UK


For more information visit

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