From the Wires
KSL.com Links Carfax Vehicle History Reports To Dealer Listings
By: PR Newswire
Nov. 19, 2012 03:23 PM
SALT LAKE CITY, Nov. 19, 2012 /PRNewswire/ -- KSL.com is improving its online listings by automatically linking Carfax Vehicle History Reports purchased by dealers to them. Dealers now can provide anyone shopping on KSL.com – one of the fastest-growing automotive classifieds sites – with free access to Carfax Reports from their vehicle listings. Readily-available access to Carfax information helps dealers turn more online shoppers into on-the-lot buyers.
"KSL.com is one of the most trusted websites for consumers to shop for used cars," said Eric Bright, vice president of e-commerce at KSL.com. "With over 45,000 visitors per month and growing, we're constantly looking for new ways to provide the best shopping experience possible. Carfax Reports are what online shoppers want and trust for their purchase decision – integrating Carfax Reports helps ensure KSL.com delivers buyers and sellers an accurate and trustworthy shopping experience."
Online shoppers have direct access to Carfax Reports from both the KSL.com search results and vehicle details pages. Linking Carfax Reports to dealer listings can make it easier to build consumer confidence and sell cars faster. In fact, vehicles listed online turn 15 days faster on average when a Carfax Report is included.
"Consumers want to see important information reported to Carfax, like a detailed service history and mileage readings, before they buy," said Larry Gamache, communications director at Carfax. "Providing this information up front builds trust between the buyer and seller. Carfax and KSL.com are giving dealers the tools they need to help online shoppers find the car they want."
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