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"Gangnam Style" Mania Takes US Pop Culture by Storm
Viral Hit Fuels Top 2013 Asian Food Trends and Demand for Ramar Foods International

PITTSBURG, Calif., Nov. 19, 2012 /PRNewswire/ -- The video for "Gangnam Style" has reached 767 million views in less than 4 months and the song hit No.1 in almost 30 countries according to the LA Times. The universal hit has inspired mainstream consumer demands including fashion, television, and food. Additionally, the recent growth of the Asian population has surpassed the Hispanic population to become the largest immigrant demographic in the US. Multicultural growth and fascination with Asian pop-culture has reinforced and increased demand for Asian cuisine in the US. Ramar Foods International (www.RamarFoods.com) is at the forefront of the Asian food movement as the leading manufacturer of packaged Filipino food in the US. Ramar has stayed loyal to the company's roots keeping family, health and authenticity as top priorities. Ramar's delicious and easily prepared food line Kusina appeals to all demographics. Welcome the Filipino Food Movement with Kusina, a culinary pop sensation. 

Asian food is projected to be a top consumer trend for 2013 by major media. Food industry insiders say that Asian cuisine will reinvigorate segments like convenience meals and comfort food. According to IDDBA's report, 60% of shoppers are eating in more and Asian prepared dishes are enhancing at-home dining; a phenomenon the IDDBA calls the "professionalization of the amateur" home cook. Ethnic food sales are on the rise, "with a 7.4% jump in sales in 2010 to represent 13.1% of all retail food sales" according to the NASFT.

In addition to at-home culinary adventures, the growing Asian immigrant populations are seeking familiar comfort food. "The number of Asians in the US quadrupled between 1980-2010 to about 18 million, or 6% of the total population." Retailers and distributors are excited about the sales potential of the Asian food movement and are teaming up with Ramar.

About Ramar Foods International

Ramar Foods International is the leading producer of Filipino foods in the US with eight gourmet brands and over 100 products offering a comprehensive experience of The Flavor of the Philippines. Ramar is recognized as an industry leader through over 40-years of experience and for pioneering the Filipino Food Movement. For more information about Ramar, visit (www.RamarFoods.com).

For product samples, press materials, or further information, please contact Christie Communications (www.ChristieComm.com) at 805-770-2701, or Nora Miller NMiller@ChristieComm.com

 

SOURCE Ramar Foods International

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