From the Wires
Bill Phillips Named VP/Editor-In-Chief of Men's Health
--Editor of the Brand's Award-Winning Website to Lead Title into its 25th Anniversary Year--
By: PR Newswire
Nov. 19, 2012 05:13 PM
NEW YORK, Nov. 19, 2012 /PRNewswire/ -- Maria Rodale, Chairman & CEO of Rodale Inc., the world's leading healthy lifestyle publisher, today announced that Bill Phillips, who has led the unprecedented digital growth of Men's Health magazine as the title's online editor, has been named VP/Editor-In-Chief of the Men's Health brand, which includes the magazine, its digital platforms and branded books. He will report to Maria Rodale, effectively immediately.
In addition, Men's Health Editor Peter Moore has been promoted to VP/Editor of the title, and Executive Online Editor Adam Campbell has been promoted to Editor of MensHealth.com. Both will report to Phillips.
David Zinczenko, who had served as EVP/Editor-In-Chief of the Men's Health brand and GM of the company's Healthy Living Group & Rodale Books, will leave the company by mutual agreement in advance of his contract expiration at the end of the year. He will continue to work with the company as an author for Rodale Books.
"Bill's ten years of editorial and digital expertise at the Men's Health brand make him the perfect choice to oversee such a venerable title," said Rodale. "Over the past decade, he and his team have been instrumental in creating a brand that both advertisers and readers trust, and I have the utmost confidence that he will continue to introduce the unparalleled content that keeps them ahead of the curve. As we enter the 25th anniversary year for Men's Health, we're bringing new vision to this important global brand."
"Dave has been a talented partner for our brand and books business over the past fifteen years. Under his leadership, Men's Health grew to become the largest men's magazine brand in the world, his book franchises were perennial bestsellers, and Women's Health grew at an incredible pace, both domestically and internationally. I am very thankful for his creativity and leadership, and truly wish him all the best as he grows in new ways and in new places."
Phillips joined Men's Health in 2003, serving as the Editor of MensHealth.com as well as Executive Editor of the magazine. During his time as the brand's online editor, Phillips quadrupled traffic from 2.5 million to a record 10 million monthly uniques. The site has been nominated for three digital National Magazine Awards under his leadership and has won twice in the Interactive Tool and Personal Service categories.
Phillips was also the Editor-in-Chief of Men's Health Living, a successful newsstand-only men's shelter magazine published in 2007 and 2008. He has been nominated for National Magazine Awards as both an editor and writer. His 2005 feature, "Hunting My Father's Killer," was a finalist in the Personal Service category. Prior to joining Rodale, Phillips was the Executive Editor of Popular Science. A graduate of Penn State, he resides in Macungie, PA with his wife and two soccer-loving daughters.
Men's Health was among the first titles to launch on the iPad, the first title to launch an iPhone edition, and has won numerous National Magazine Awards since its launch. The title's December ad pages show an +8.7% increase over the 2011 issue. (according to PIB)
About Men's Health
Men's Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on newsstands and provides its 12 million readers with the up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men's Health is the largest men's lifestyle magazine brand in the world, offering 40 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the "#1 Most Notable Magazine Launch of the Last 25 Years." Men's Health has also made several appearances on Advertising Age's "A List" and Adweek's "Hot List." For up-to-date news from Men's Health, visit www.menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men's Health).
About Rodale Inc.
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer and video. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles including Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet. The company is also widely regarded as a digital leader in the areas of health and fitness and has launched three digital properties—Fitbie.com and YouTube channels 3V and Tasted. Rodale continues to expand its reach through an ever-growing list of award winning mobile applications and partnerships, and is a leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.
SOURCE Rodale Inc.
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