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Taomee Launches Online Destination for Cartoon Network's Ben 10
Dedicated website for the hugely popular franchise in China

SHANGHAI, Nov. 20, 2012 /PRNewswire/ -- Taomee Holdings Limited ("Taomee" or the "Company") (NYSE: TAOM), one of the leading kids' entertainment and media companies in China, today announced the launch of a dedicated Chinese online zone, ben10.61.com, for Cartoon Network's global franchise Ben 10.

Jointly developed by Taomee and Turner Broadcasting System Asia Pacific, Inc., the parent company of Cartoon Network, ben10.61.com offers Chinese kids and cartoon fans the ultimate Ben 10 online entertainment experience. As a premier online destination, the website features videos, online games, downloadable wallpaper, e-comics and character profiles.

"We're delighted to partner with Cartoon Network to launch the Ben 10 franchise's Chinese online zone." said Mr. Benson Wang, co-founder, director and chief executive officer of Taomee. "As Cartoon Network's most successful original global franchise and leveraging Taomee online video site, we believe it will deliver exceptional entertainment to Taomee's millions of trusted parents and caregivers across Asia."

"Ben 10 has been embraced by fans around the globe and we are very excited to collaborate with Taomee to develop a dedicated online portal for this brand in China," said Ringo Chan, Senior Vice President, Greater China, Turner International Asia Pacific Limited. "Cartoon Network is committed to bringing the best, engaging entertainment experience for kids and the young-at-heart. ben10.61.com is the ultimate online destination for Chinese kids to interact with Ben Tennyson through diverse content whenever they want."

In China, the Ben 10 TV series is available on channel CCTV-6. Parents and kids can also find Ben 10 story and activity books nationwide at XinHua bookstores and other leading retail outlets. 

Ben 10 follows the adventures of alien-morphing boy hero Ben Tennyson and his saving-the-world adventures span four hit animated series – Ben 10, Ben 10 Alien Force, Ben 10 Ultimate Alien and the latest installment Ben 10: Omniverse.

About Ben 10

Ben 10 is Cartoon Network's most successful original global franchise that has transcended geographical borders and has reached beyond television to become one of kids' most celebrated brands.

Since the premiere of the original Ben 10 series, created by Man of Action Studios, in 2006, the franchise has spawned four animated series, one animated movie, two live-action movies, a CG movie, a feature film currently in development, a widely-popular consumer products line and has captured the imaginations of viewers on a worldwide scale.

About Cartoon Network Asia Pacific

Cartoon Network, the number one kids' channel in the Asia Pacific region, offers the best in original animated entertainment while drawing from the world's most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the globally popular series Ben 10, Ben 10 Alien Force, Ben 10 Ultimate Alien, Ben 10: Omniverse, The Amazing World of Gumball, Adventure Time, Chowder, The Grim Adventures of Billy & Mandy, The Powerpuff Girls and The Marvelous Misadventures of Flapjack. Cartoon Network is available in 23 territories throughout the Asia Pacific region and is currently seen in about 69 million cable homes. Online, Cartoon Network Asia Pacific reaches nearly five million unique visitors a month.

Turner Broadcasting System Asia Pacific, Inc., a Time Warner company, is a major producer of multiplatform news and entertainment content around the world and the leading provider of programming for the basic cable industry.

About Taomee Holdings Limited

Taomee Holdings Limited is one of the leading children's entertainment and media companies in China driven to deliver exceptional entertainment to children and families. Founded in 2007, Taomee is one the first companies in Greater China to develop animated franchises for children through online virtual world that are both fun and educational. The Company's virtual worlds are widely trusted by millions of parents and caregivers across Asia. The Company's Mole's World and Seer franchises and characters have reached millions of children and families through virtual worlds, books, monthly print magazines, mobile applications, animated television series and movies. For more information, please visit: http://www.taomee.com/en_taomee.html.

Safe Harbor Statements

This press release contains statements that may constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Among other things, the management's quotations and outlook information contain forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Potential risks and uncertainties include, but are not limited to: the Company's business strategies and initiatives as well as business plans; future business development, results of operations and financial condition; expected changes in revenues and certain cost or expense items; expectations with respect to increased revenue growth and the Company's ability to sustain profitability; the Company's services and products under development or planning; the Company's ability to attract users and further enhance the Company's brand recognition; and trends and competition in the children's entertainment and media market and industry, including those for online entertainment. Further information regarding these and other risks is included in Taomee's filings with the U.S. Securities and Exchange Commission, including its registration statement on its final prospectus dated June 10, 2011 and its annual report on Form 20-F dated April 18, 2012. All information provided in this press release is as of the date of the press release, and the Company undertakes no obligation to update any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as required under applicable law. Although the Company believes that the expectations expressed in these forward looking statements are reasonable, the Company cannot assure you that their expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.

For more information, please contact:

Na You
Taomee Holdings Limited
Tel: +86-21-6128-0056 x8578
Email: ir@taomee.com

Lindsey Wong
Turner International Asia Pacific Limited              
Tel: +852-3128-3675 
Email: Lindsey.Wong@turner.com

SOURCE Taomee Holdings Limited

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