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Ixonos Develops a Super App for International Media Company MBC

HELSINKI, November 20, 2012 /PRNewswire/ --

Ixonos is proud to have developed a stunning multi-platform application for Middle East Broadcasting Company's (MBC) hit TV show in Middle East, "The Voice". Using its patent-pending Ixonos Super App[TM] next generation application innovation, this ground-breaking app enables the viewers of the show to watch videos and photos, read news related to the show as well as discuss and share their thoughts in social media. The application allows the users to rate their favorite contestants during the show, which increases the interaction with the audience. All these functionalities are combined into innovative Ixonos Super App user interface, which enables users to enjoy their favourite show without missing a beat.

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"The application has been designed in order to provide the users with a revolutionary UI that takes the user experience of media consumption to a completely new level", says Sami Paihonen, VP, User Experience Design, Ixonos. "The UI allows the user to move around the contents on the screen in a completely new way, making the browsing experience something unforeseen", Paihonen continues. The combination of the amazing user experience together with vast social media features makes "The Voice" a new kind of music and reality show experience.

"The cross-platform app is available for all key smartphone platforms as well as tablets," Ixonos' Nigel Alexander, Sales Director, tells. "This ensures that everyone in MENA countries where the show is aired will be able to experience the wonderful features the application adds to the show," Alexander adds.  

MBC Group is the first private free-to-air satellite broadcasting company in the Middle East and North Africa, with viewers in 22 different countries. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people's lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 11 television channels and two radio stations; as well as O3 productions, a specialized documentary production unit. It has also several online platforms:,, and

Follow Ixonos I Ixonos' website » Ixonos in Twitter » Ixonos in YouTube»

Ixonos is a creative mobile solutions company. We develop wireless technologies, software and solutions for connected devices and mobile services. Together with our corporate customers, we design products and services that let consumers enjoy inspiring mobile experiences. We enhance the competitiveness of our customer companies by enabling superior user experiences as well as faster time-to-market for their devices and services. We have offices in Finland, China, Denmark, Estonia, Germany, Great Britain, Slovakia, South Korea and the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki Ltd. In 2011, the company's turnover was 81.4 million euros and its operating profit was 1.9 million euros.

Related links Ixonos Super App™ » The Voice app in iTunes »    The Voice app commercial in YouTube »

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