From the Wires
The Salvation Army Kicks-Off Annual Christmas Campaign
By: PR Newswire
Nov. 20, 2012 06:01 AM
"No Dream is too Small When You're in Need"
TORONTO, Nov. 20, 2012 /CNW/ - Today, The Salvation Army announced the national launch of the 2012 Christmas Campaign, an effort designed to raise money and awareness for the millions of Canadians currently living in poverty. This Christmas, The Salvation Army is emphasizing that no dream is too small when you're in need with the introduction of a new, innovative advertising campaign.
The campaign includes a 30-second animated television spot, produced by Grey Canada. It features a young teen in need dreaming of life's necessities—a warm meal, clean clothes and a place to lay her head at night - something that many Canadians take for granted. Other elements of the campaign include radio and out of home advertising, the continued use of new technology and the traditional Christmas kettles on street corners and in stores across Canada.
"We want to encourage all Canadians to dream of a world where everyone has access to life's basic needs," said Commissioner Brian Peddle, Territorial Commander for The Salvation Army in Canada and Bermuda. "We hope this campaign will demonstrate to the donating public that no amount is too small and that every gift makes a big difference in the life of a person in need."
For 130 years, The Salvation Army in Canada has provided hope and dignity for those seeking assistance and will continue to do so this Christmas season, through a series of new initiatives, including:
"Last year our Christmas kettles raised $21 million dollars, and we hope to meet, or even exceed that number this year," said Commissioner Peddle. "As the need for our services continues to increase, we know that we can count on the continued generosity of Canadians to meet the growing demand."
The Salvation Army will also participate in a variety of events to raise money and awareness for the 2012 Christmas Campaign.
The 2012 Christmas Campaign helps The Salvation Army provide direct, compassionate, hands-on service to more than 1.8 million people in Canada each year, restoring hope and dignity to the most vulnerable in society. The Salvation Army's annual Christmas Campaign has grown into one of Canada's most significant and recognizable annual charitable events. The Salvation Army relies on the support of numerous corporate partners, including and many individual retailers, who allow Christmas kettles to be placed at their stores each year.
The Salvation Army's Christmas kettles can be seen in nearly 2,000 locations across Canada and remain a very effective way to donate and support the ongoing work of the organization. Beyond donating to The Salvation Army's physical Christmas Kettles, donations to the 2012 Christmas Campaign can be made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769) or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.
Donors can also support the 2012 Christmas Campaign by texting HOPE to 45678 from most mobile carriers in Canada. A $5 donation will be added to your monthly mobile bill.
About The Salvation Army:
News releases, articles and updated information can be found at www.SalvationArmy.ca
SOURCE THE SALVATION ARMY
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