From the Wires
"Eastlink To Go" Takes TV Everywhere With the Power of Cisco Videoscape
Innovative Mobile Video Platform Offers TV Content on PCs, Laptops, Tablets and Mobile Devices
By: Marketwired .
Nov. 20, 2012 11:00 AM
HALIFAX, NS and TORONTO -- (Marketwire) -- 11/20/12 -- Cisco today announced that Eastlink, a leading telecommunications service provider in Canada, is using Cisco Videoscape to power its new mobile video platform, Eastlink To Go, which delivers new consumer experiences anytime, anywhere. Eastlink digital TV customers now can watch their favourite TV content at no extra cost when outside the home -- on their PCs, laptops, tablets and mobile devices.
Eastlink To Go enables content to fit on any screen through an intuitive technology that adapts the format of the content for optimum quality and a superior viewing experience.
Facts and Highlights:
Lee Bragg, CEO, Eastlink:
"The amount of video content our customers watch continues to increase, and so do the ways in which our customers want to view that content. Eastlink To Go, powered by Cisco Videoscape, is another great example of our continued focus on innovation to ensure our customers have the products and services they need to adapt to a rapidly evolving video environment."
Mark Kummer, vice president, Service Provider, Cisco Canada:
"Eastlink was among the first end-to-end Cisco Videoscape customers and continues to use the technology in innovative ways to enhance the video experience of its customers as it moves towards a fully-realized all-IP model. Eastlink To Go offers a versatile and highly convenient experience, allowing users to take TV service with them for anywhere/anytime access. In today's growing competitive climate, service providers need to constantly evolve their offerings, and Videoscape is one of the tools they can use to stay at the top of the game."
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco Canada Co., a wholly owned subsidiary of Cisco, has offices across Canada dedicated to customer support, sales and service. For ongoing news, please go to http://newsroom.cisco.com/canada/.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
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