From the Wires
AT&T Teams With Make-A-Wish® To Help Grant Holiday Wishes For Children With Life-Threatening Medical Conditions
The Joy of Giving Takes On New Meaning As AT&T Helps Fulfill Wishes for 28 Wish Kids in 28 Cities; Customer Wishes Can Also Come True with AT&T's "Wish-A-Day" Sweeps
By: PR Newswire
Nov. 21, 2012 10:06 AM
DALLAS, Nov. 21, 2012 /PRNewswire/ -- It truly is better to give than to receive, especially during the holidays, which is why AT&T* is excited to announce a new holiday campaign that will help Make-A-Wish grant wishes for children across the country who have life-threatening medical conditions.
Through its "28 Days of Wishes" holiday campaign, AT&T will donate $210,000 to Make-A-Wish so the wishes of 28 boys and girls in 22 cities will become a reality. Over the next few weeks, beginning Nov. 23, AT&T is teaming up with Make-A-Wish and will be sponsoring one child's wish every day. Examples of wishes that will be granted include:
"There is truly nothing better than experiencing the holidays through the eyes of children, especially the joy that erupts when they receive that one special wish that they thought was out of reach," said Phil Bienert, senior vice president, Consumer Digital Experience, AT&T. "Make-A-Wish helps create these special moments every day for thousands of kids every year. AT&T is excited to work with them to bring to life what the holidays are really about—joy, peace and giving."
"Make-A-Wish is thrilled AT&T is helping us provide powerful wish experiences for children with life-threatening medical conditions. We are thankful they recognize the life-changing nature of a wish-come-true and that they are committed to helping sick kids feel better, and in some cases, get better," said David Williams, president and CEO of Make-A-Wish America.
For more information about the campaign, visit att.com/wish.
Beginning Nov. 23 through Dec. 20, eligible participants1 have a chance to win one of two daily prizes through random draw or by writing that day's "best" essay on the topic, "What is your greatest wish this season?" Each day, the submitted essays2 will be posted on the Wish-a-Day website, att.com/wish, where consumer votes will determine the daily winner. Anyone who doesn't win the essay contest or the random draw the first go 'round can simply try again the next day and the next—until the campaign ends.
To learn more about the Wish-a-Day sweepstakes, including rules and eligibility requirements, visit att.com/wish.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
1Wish-a-Day Sweepstakes. No purchase necessary. Open to legal residents of the 50 United States and DC, 18 years or older (19 in NE & AL, 21 in MS). Ends 12/20/2012 11:59 PM EST. Void where prohibited by law. See official rules.
2 Contest entry must include an essay in 2,000 characters or less that answers the question: "What is your greatest wish this season?". At the discretion of the Promotion Parties, entries will be posted in a gallery at ATT.com/wish, subject to validation and moderation. See official rules for complete details.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.
© 2012 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
About Make-A-Wish® America
SOURCE AT&T Inc.
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