From the Wires
17th Annual MITX Interactive Awards Honors Best Digital Marketing Work in New England
By: Business Wire
Nov. 21, 2012 11:08 AM
The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 17th annual awards competition, recognizing achievement in web and mobile innovation and emerging marketing applications produced and developed in New England. The awards were presented last night at a crowded show at the Marriott Copley in Boston.
“These extremely talented winners are the best of the best in the digital marketing industry in New England. This year, we saw ingenuity and technology come together like never before to produce innovative marketing strategies and creative,” said MITX president Debi Kleiman. “MITX is so proud to host an awards program that celebrates such high caliber work year after year.”
The 2012 finalists competed in 25 categories, including vertical industries ranging from Consumer Goods to Financial Services. The awards honor web sites, applications, and marketing campaigns that also leverage gaming, mobile, video, and social media from companies active in the Internet business and marketing industries in New England.
The 2012 MITX Interactive Award winners include:
Brand Response Campaign
Corporate Social Responsibility
Direct Response Campaign
Experimental and Innovative
Financial Services and Insurance
Healthcare and Wellness
Nonprofit and Government
Paid Media Content
Physical Computing and Robotics
Travel, Entertainment and Leisure
Best Use of Technology
Best User Experience
Best of Show
Digital Marketer of the Year
The 2012 MITX Interactive Awards are sponsored by: Platinum Sponsor PWC; Gold Sponsors Bingham, Miller Systems; Silver Sponsors Genuine Interactive, SapientNitro, ShareThis, The Atom Group, and Vitamin T.
For additional information, please visit the MITX Interactive Awards website.
Established in 1996, the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creators of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.
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