LONDON, November 21, 2012 /PRNewswire/ --

George Lamb provides one Brit the chance to become an instant millionaire with Roller Casino

To celebrate the launch of its sleek new mobile casino designed specifically for iPhone and iPad, Roller and TV presenter George Lamb are giving one lucky person an unbelievable 1-in-37 chance of becoming an instant millionaire with one swipe of a virtual roulette wheel.

     (Photo: http://photos.prnewswire.com/prnh/20121121/577886 )

Those keen to become a high-roller and place the ultimate bet will first need to head over to the Facebook page where they will be challenged to find the hidden objects featured in a high definition Rollerville image within a Facebook app. The 40 cultural symbols and icons from popular culture, TV shows and sport will be accompanied with fun cryptic clues that will be posted daily over a ten day period. Fans that manage to find 35 images or more will unlock the final challenge:  to impress the Roller panel, led by presenter George Lamb, with a display of written wit.  

Get creative, as the person with the most entertaining reason for why they should have the chance to make the ultimate bet - as measured by how much it gets shared online via social channels - will be invited to a secure London venue where £1m will be up-for-grabs with one spin of the virtual roulette wheel. The winner will need to choose their lucky number between 0 and 36 for their chance to become an instant millionaire in this unbelievable bet.  If the finalist doesn't pick the correct number all is not lost, a Roller Rollover will take place and £10,000 will be shared between all entrants that correctly found all 40 hidden objects and have a Roller Casino account.

George Lamb said: "It's not every day you get the chance to place a bet for £1m! It's an unbelievable opportunity; I even make a guest appearance in the Rollerville image of clues, check it out and see how many you can crack."

Ian Macleod, Senior Marketing Manager at Roller Casino, said: "What better way to celebrate the launch of the sleekest real-money mobile casino in the App Store than to give someone the chance to make the ultimate bet - a bet to beat all bets? We've brought the £1m Bet to life by creating a fantastic Rollerville image and challenge, hosted by George Lamb for the nation to get involved in. It will be interesting to see who has what it takes to make a bet of this scale with just one spin of the roulette wheel."

For your chance to enter the £1m Bet visit the Facebook page at http://www.facebook.com/RollerCasino. The Roller app is available to download for free from Apple's App Store http://www.itunes.co.uk/apps/rollercasino featuring 19 games including blackjack, roulette and slots.  

Every new player is eligible for a £25 welcome bonus and a host of other promotions.

Contact:

Weber Shandwick
Email: roller@webershandwick.com
Tel: +44(0)20-7067-0281