From the Wires
Former MTN Nigeria CMO, Bola Akingbade Endorses BigTime in Africa With His New-Formed Company Brandville
By: Marketwired .
Nov. 22, 2012 05:00 AM
LONDON, UNITED KINGDOM -- (Marketwire) -- 11/22/12 -- BigTime, a leading boutique provider of mobile marketing, announced today that it has established a strategic pan-African partnership with Mr. Akingbade's company Brandville.
BigTime and Brandville will offer end-to-end innovative mobile marketing solutions mainly to African mobile network operators as well as to other brands.
Brandville consists of creme de la creme media professionals that bring an extensive know-how on media strategy, concept creation and branding focusing on African countries.
Dimitris Papazisis, CEO of BigTime said, "We are very excited and at the same time very honored to work with Mr. Bola Akingbade and his company Brandville. There is no doubt that Mr. Akingbade is really a legend in the African corporate world with an incredible track record as a former CMO of MTN Nigeria, a former Marketing Executive in Unilever UK, and a former Marketing Director of Nigerian Breweries. The experience he brings on the table comes to significantly add on the already successful path of BigTime in Africa. The new-formed team of BigTime and Brandville is one of the major milestones of our company but also a major milestone for the mobile marketing industry. Africa is not just a collection of emerging markets/countries; it is much more than this.
"It is an exciting place that is thirsty for innovation while all of its consumers are in a constant need for engagement and new ways of interaction either from their trusted mobile network operators or brands. BigTime/Brandville team comes to initiate the new era of mobile marketing in Africa on a perfect timing, as most of the African emerging markets/countries have reached a certain maturity level that enables them to accept new and more holistic ways of interaction."
BigTime is a leading mobile marketing boutique firm, providing innovative 'mobile marketing' products and services. BigTime is a global provider of innovative mobile marketing products and services. It creates entertaining and involving campaigns for mobile network operators and media groups; stimulating the dialogue between the user and the mobile carrier. BigTime campaigns attract more subscribers, generate revenue and promote loyalty to network operators. The generation of detailed usage data that BigTime produce helps operators to accurately quantify the effects of their mobile marketing campaigns and profile their customers. The result is users who get more out of their mobile phones - and operators who feel more in tune with their subscribers. Comprising top-notch industry professionals with the experience and insight required to devise mobile marketing programs that make a difference, BigTime supports mobile operators throughout the marketing lifecycle - from program design through implementation to campaign analysis.
For more information, visit www.BigTimeprojects.com.
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