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Research and Markets: Social Media and Clicking Habits of Users

Research and Markets ( has announced the addition of the "Social Media and Clicking Habits of Users" report to their offering.

The number of people making use of social network sites such as Twitter, Facebook, linkedIn, and various forums/blogs is estimated at over 2 billion globally. The development of these sites has enabled people to set-up online communities and engages with like-minded people all over the world as well as giving them an outlet to share their views on any issues that they wish to comment upon.

People have turned to Twitter and Facebook as well as specialised financial forums and blogs in large numbers to comment about their experience with businesses. Often to complaints about poor services or shoddy practices. These posts are there for anyone with access to the Internet to read and comment upon should they wish to do so.

This report examines the clicking habits of people using social media sites. These are reviewed in terms of their popularity. In addition, their views with regards to online marketing and the reasons why they would or wouldn't make a purchase through online ads are also discussed.

Available methods to businesses to monitor sites and their users are discussed. Drivers, barriers, and challenges facing businesses are presented and risk analysis on the pros and cons of going through the social media route are debated.

Strategies and recommendations are put forward showing how businesses can benefit from monitoring social network sites. It is argued that, as the use of social network sites continue to increase, they will impact on the profitability of businesses, and that the information gathered through those sites will shape businesses' future strategies.

The report concludes that social media sites are here to stay and that businesses that want to engage their customers through such sites need to put in place stringent measures so as to ensure compliance with regulators as well as deploy the necessary tools and resources so as to fully benefit from the vast amount of data that can be harvested through careful monitoring of such sites.

Key Topics Covered:

Chapter 1 Introduction

Chapter 2 Managing social media sites

Chapter 3 Use of social media by members of the public

Chapter 4 Global Concerns

Chapter 5 Strategies and Recommendations

For more information visit

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