From the Wires
netCORE Bags 2 Mobby's Awards Hosted by World Brand Congress, CMO Asia & CMO Council
By: PR Newswire
Nov. 23, 2012 04:55 AM
MUMBAI, November 23, 2012 /PRNewswire/ --
For Best Use of Mobile Media in Advertising and Best Multi-Channel Integrated Marketing Campaign
netCORE, a provider of technology and consultancy services for marketing and communications over email and mobile, won 2 Mobby's Awards at the Mobile & Digital Marketing Summit held on 22nd Nov in Mumbai. Mobby's Awards recognizes the best of the Mobile Industry.
netCORE won awards in both the categories where it was nominated.
This campaign has become HUL's most successful marketing campaign on mobile in the entire Asia Pacific region. Recent results from 3rd party research have shown that close to 84% people touched by the campaign, associated the brand with the campaign, months after the campaign, and there was a 95% increase in spontaneous awareness of Wheel after the campaign.
netCORE helped the brand connect more closely with the target audience - the campaign received 6.15 million unique enrollments within its initial 95 days. The specific numbers behind the phenomenal response and virality achieved through use of an integrated multi-channel are: referrals reaching upto 5 levels deep, a virality ratio of 0.7, implying that all those who entered the challenge by themselves got 70% more people into it, purely through reference.
Commenting on this achievement Girish Nair, CEO of netCORE said, "We undertook disproportionate efforts to understand the brands' needs and make these campaigns successful. We went deep into understanding the brand's evolution & devised a logical consumer flow to get the best of results, constantly driving towards achieving and optimizing brand objectives. It gives us immense joy to see our efforts being appreciated and recognized by industry veterans with successive awards - first by SMARTIES and now by Mobby's."
This success at Mobby's has come after tasting an early triumph at the 1st SMARTIES India organized by MMA Global, where netCORE's Colgate Active Salt Taste Challenge Campaign won the Gold award while the HUL Active Wheel Campaign was nominated in 2 other categories.
Established in 1998, netCORE has been pioneering technology based innovative solutions in mailing and mobility domain. Headquartered in Mumbai, and operating from 8 other locations, netCORE has an experienced team of consultants and robust email, SMS, voice, missed call and other interactive medium infrastructure, enabling netCORE to provide customized and effective solutions. Dedicated teams of account managers and customer support ensure timely services. With cross-platform delivery mechanism and multi-modal response systems, netCORE is setting the standards for sustainable revenues for its partners. For more details, visit www.netcore.co.in
Primary Media Contact: Kunal Wadia, firstname.lastname@example.org, 91-22-43664056
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