KUALA LUMPUR, Malaysia, Nov. 26, 2012 /PRNewswire/ -- UBM is launching its first ever furniture and interiors show in Southeast Asia in September next year.

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The Southeast Asia Furniture & Interiors Import-Export Exhibition (SEAFIE) will be held in Kuala Lumpur, at the Putra World Trade Centre from Sept. 14 to 17, 2013.

SEAFIE will complement the Malaysian International Furniture Fair (MIFF), held in March every year, and other UBM industry shows, notably Furniture China which is the largest furniture expo in the world, Index Fairs in India and UK Interiors.

This exciting new show will cover gross exhibition space of 45,000 sq metres and feature the international mid- to high-end brands of home and office furniture, interior design products and soft furnishings.

SEAFIE is targeted to draw 300 international exhibitors and 20,000 buyers from all over the world.

The four-day fair will be organised by the same professional team behind MIFF, which has 19 years of proven track record and in-depth market knowledge.

"The timing is ideal for the launch of SEAFIE in light of the changing market environment. Based on in-depth market research by UBM, September is a key second buying season for furniture and interiors buyers worldwide these days," said MIFF Chairman Datuk Dr Tan Chin Huat.

Another booster for SEAFIE is the expanding Southeast Asian market itself because of its 600 million population and growing middle class customers.

While furniture and fittings exports from Southeast Asia have been on an uptrend, imports too have increased significantly due to growing purchasing power and demand for branded high quality lifestyle products.

"SEAFIE will be a fantastic opportunity to tap into this market for manufacturers, designers and distributors of mid- to high-end furniture brands focusing on design and interior furnishings," Tan added.

"We are also targeting 20,000 buyers from all over the world. There will be lots of trendy purchases and exciting deals for contract buyers, proper developers, project managers and interior decorators."

Kuala Lumpur's strategic location in the heart of Southeast Asia and excellent air and sea links will make SEAFIE a leading platform for import and export to and from Asean.

UBM is Asia's leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia where it manages over 150 industry shows.

For more information, please visit www.seafie.com

Notes to Editors

1. About UBM Asia (www.ubmasia.com)
Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 18 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia, we stage the leading events of their kind across Asia. Our 150 events, 24 publications and 16 vertical portals serve a 1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks