LONDON, November 26, 2012 /PRNewswire/ --

PR Newswire (http://www.prnewswire.co.uk  ), the global leader of innovative communications and marketing solutions, today announced that it has signed an agreement to become the Official Media partner for the 2013 Davos Sports Forum, held March 8-10^th at the Davos Convention Centre in Switzerland.

The Forum is an independent international organisation committed to improving the state of sport by engaging with business, political, academic and other leaders of society to shape global, regional and sports industry agendas. It is the "must attend" event for anyone involved with the sports industry.

The Davos Sports Forum offers delegates a number of unique platforms to meet fellow attendees and an unsurpassed line-up of panelists, including top level decision-makers from some of the largest names in both general business and the sports industry.

Commenting on the new partnership Dieter Kaiser, Managing Director of World Sports Forum, said: "We are delighted to welcome PR Newswire as official media partner for the Davos Sports Forum. The collaboration with PR Newswire is an important part of our media strategy for the Davos Sports Forum; it is important we engage with the media and sports community across the globe and this partnership with PR Newswire will allow us to do that."

Lisa Ashworth, President PR Newswire EMEA and India said "This is a great opportunity for us to help build and increase awareness of this landmark event and highlight the vital work the Forum does for the sports industry worldwide."

About PR Newswire

PR Newswire (http://www.prnewswire.co.uk) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimise and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimisation network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices across the EMEA region, Middle East, the Americas and the Asia-Pacific region, and is part of UBM PLC.

About Davos Sports Forum

The Forum is an independent international organization committed to improving the state of the sport by engaging business, political, academic and other leaders of society to shape global, regional and sport industry agendas.

Bringing together businesspeople, policy makers and journalists, it provides a forum for business talks, discussing business and legal issues.

Media Contacts:

Garry Durston,
Marketing Communications Director EMEAi,
garry.durston@prnewswire.co.uk
+44(0)20-7454-5115

Christophe Carraz
World Sports Forum
ccarraz@worldsportsforum.com