From the Wires
Quill.com Extends Dunder Mifflin Product Line
Once-fictional brand expands real life presence with seven new office items
By: PR Newswire
Nov. 26, 2012 09:49 AM
LINCOLNSHIRE, Ill., Nov. 26, 2012 /PRNewswire/ -- Quill.com, a leading business to business office products provider, is expanding the Dunder Mifflin brand beyond paper, turning the fictional company from NBC's beloved sitcom "The Office" into a major office-products brand that will make Dunder Mifflin popular in offices for years to come. New Dunder Mifflin products, available via Quill.com, include Sharpies, Self-Stick Notes (yellow and assorted colors), premium facial tissue boxes, coffee cups, storage boxes and legal pads.
The items are adorned with slogans inspired by "The Office" such as "Quabity First" and "Look Busy. Take Notes."
Quill.com began offering Dunder Mifflin paper in late 2011 through a licensing relationship with NBCUniversal brokered by JTMG, NBC's agency of record. The paper launch – which featured Dunder Mifflin-esque paper-pushing "food trucks" in major markets and appearances by "The Office" cast members - exceeded all expectations, leading Quill.com to expand the product line.
"People really responded to the opportunity to have 'The Office' in their office," said Sergio Pereira, Vice-President of Merchandising, Quill.com. "They love the humor and levity it brings to a corporate environment."
The new products, which will begin shipping in December and January, are currently available for pre-order at www.quill.com/dundermifflin.
"We were delighted by the way the paper launch brought Dunder Mifflin to life in a way that was true to 'The Office,'" said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products Group. "We're thrilled that this great fictional brand is poised to be very real and successful for years to come."
Founded in 1956 and headquartered in Lincolnshire, IL, Quill.com serves the needs of over a million small to medium sized businesses. As a premier business to business office products provider, Quill.com sells everything from paper and ink and toner to cleaning supplies and technology with 24-hour-a-day access to more than 65,000 business essentials. Introduced in 1996, Quill.com was one of the first successful Web sites launched in the office products industry and has been a wholly-owned subsidiary of Staples, Inc., since 1998.
Quill.com is committed to supporting breast cancer research. In addition to raising money during the month of October, they also offer a full assortment of pink products all year long, with a percentage of those product sales being donated to this cause. In the fight against Breast Cancer, Quill.com has raised more than $600,000 since 2006.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.
About "The Office"
From Deedle-Dee Productions, Reveille and Universal Television comes the multi-award-winning comedy series "The Office," the hilarious documentary-style look into the humorous and sometimes poignant foolishness that plagues the world of 9-to-5 in the half-hour. A fly-on-the-wall "docu-reality" parody about modern American office life, "The Office" delves into the lives of the workers at Dunder Mifflin Sabre, a paper supply company in Scranton, Pennsylvania.
"The Office" is executive-produced by Ben Silverman, Greg Daniels, who developed the series for American audiences, Ricky Gervais, Stephen Merchant, Howard Klein, Paul Lieberstein, Brent Forrester and Dan Sterling.
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